Milk and Dairy Market Research Reports & Industry Analysis

The milk and dairy market is experiencing changes. As more and more people in the United States are turning away from drinking milk the market is experiencing negative effects. Children between the ages of 2 and 11 consume the most milk, about two times the amount as adults.

The future of milk and dairy products is going to be different than what many grew up with. Advertisement campaigns such as “Got Milk?” no longer exist. Instead, companies are focusing on the dietary and health benefits milk has to offer – such as high vitamin D, calcium, magnesium, potassium, and protein content. To be profitable, companies are going to have to alter their marketing campaigns. Key competitors to milk and dairy products now are milk alternatives, such as coconut milk, almond milk, flax milk and other juices that provide the same health benefits.

MarketResearch.com’s collection of market research studies on the beverage industry, specifically in milk and dairy, will help you stay competitive and grow in this market. Our beverage market research can help you discover multiple perspectives that will help you answer your beverage research questions or give insight into industry segmentation, size, and growth of the global market. Also available are highly regarded outlook reports for the U.S. and global markets, along with a full library of country-specific studies for milk and dairy products. MarketResearch.com also offers a monthly report titled Global Dairy Food Market: News and Events that provides a monthly review of the latest happenings in the dairy food and beverage market.

...Show More ...Show Less


Milk and Dairy Industry Research & Market Reports

  • Singapore Drinking Milk Products

    ... for a 57% share of total volume sales of cow’s milk. However, in retail, the share of volume sales accounted for by fresh milk is expected to be higher, at over three quarters of sales. ... Read More

  • Singapore Yoghurt and Sour Milk Products

    ... out occasions and the growth in tourist numbers, which is increasing sales of products in which yoghurt is utilised, such as yoghurt-based beverages, desserts, salads, and other savoury dishes. For instance, yoghurt-based smoothies and dessert ... Read More

  • Nigeria Drinking Milk Products

    ... by the rise in import taxes, cost of raw materials, and the depreciation of the local currency, have significantly impacted consumer behaviour. Many consumers have responded to these price hikes by opting for cheaper substitutes, ... Read More

  • Poland Plant-Based Dairy

    ... the best performing category, plant-based milks are perhaps the best known when it comes to dairy alternatives. It is noted that oat milk is experiencing a significant surge in popularity, even surpassing soy milk. This ... Read More

  • North Macedonia Drinking Milk Products

    ... adding value and increasing profit margins. In particular, offerings such as lactose-free and protein enriched are seeing increased demand. Euromonitor International's Drinking Milk Products in North Macedonia report offers in-depth knowledge of the market at ... Read More

  • Uruguay Yoghurt and Sour Milk Products

    ... between leading companies and trade unions, which had previously constrained yoghurt production, has contributed to this growth. The recovery in consumer purchasing power, coupled with more consistent yoghurt production, has driven the increase in retail ... Read More

  • Morocco Plant-Based Dairy

    ... to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these ... Read More

  • Morocco Yoghurt and Sour Milk Products

    ... Despite a significant recovery from the high inflation of the previous year, consumers are continuing to moderate their yoghurt consumption, viewing it as a discretionary item. Euromonitor International's Yoghurt and Sour Milk Products in Morocco ... Read More

  • Ireland Yoghurt and Sour Milk Products

    ... by high unit prices. Price increases have been driven by inflationary pressures, elevated costs of raw materials, and logistical challenges. However, despite this, consumer demand for premium and health-oriented products maintains. For instance, there is ... Read More

  • Israel Drinking Milk Products

    ... shifting away from price controlled products, as they believe that they cannot achieve sufficient profits with them. The price of animal food has risen significantly, mostly due to the war in Ukraine, which has, in ... Read More

  • Lithuania Yoghurt and Sour Milk Products

    ... playing a significant role, in view of its traditional status as a healthy, nutritious, and refreshing beverage. Consumption of kefir typically peaks during the warmer months, not only due to its popularity as a refreshing ... Read More

  • Poland Drinking Milk Products

    ... in Poland, which has placed pressure on manufacturers. That said, the industry is also noted to be supported by export sales and, with inflationary pressures starting to ease, the situation is looking more stable. However, ... Read More

  • Poland Yoghurt and Sour Milk Products

    ... a wide range of consumers. Second, their natural composition, often with fewer additives, aligns with the growing consumer preference for clean label foods. Third, these products are perceived as high in protein, which appeals to ... Read More

  • Ukraine Drinking Milk Products

    ... it has become unprofitable due to there being fewer cows and therefore less milk to be sold directly to neighbours or to be consumed by themselves for their own personal consumption. This has pushed consumers ... Read More

  • Latvia Yoghurt and Sour Milk Products

    ... Latvia, and are consumed as a healthy nutritious drink, as well as being added to cold soup during the summer months. As such, sour milk products account for more volume sales than yoghurt, though value ... Read More

  • Morocco Drinking Milk Products

    ... with severe drought conditions that have diminished the quality and availability of grazing lands, have compelled many breeders to cull their dairy cows to mitigate losses, resulting in a drop in local milk production. This ... Read More

  • Germany Drinking Milk Products

    ... preferences. This downturn is not an isolated event but part of a broader, long-term trend that has been gradually reshaping the dairy industry for years. Central to this shift is the growing popularity of plant-based ... Read More

  • Germany Yoghurt and Sour Milk Products

    ... focus on health and wellness, which has led to greater scrutiny of sugar content in foods. Many traditional flavoured yoghurts and sour milk products are high in added sugars, and as health-conscious consumers become more ... Read More

  • Israel Yoghurt and Sour Milk Products

    ... of the yoghurts market. Consumers are increasingly interested in living a healthy lifestyle, with growing numbers of people, especially those who engage in regular exercise, becoming aware of the role of protein in building bones, ... Read More

  • Kazakhstan Drinking Milk Products

    ... and enjoys solid baseline demand. The positive birth rates in the country also help to create a robust consumer audience. While milk sees the strongest performance, flavoured milk drinks is also faring quite well, although ... Read More

  • North Macedonia Yoghurt and Sour Milk Products

    ... a degree. Consumers in North Macedonia are increasingly health conscious and yoghurt and sour milk products are seen as beneficial in terms of gut health, increasing immunity and protecting bones. Euromonitor International's Yoghurt and Sour ... Read More

  • Germany Plant-Based Dairy

    ... of the primary drivers of the expansion of plant-based milk in Germany is increasing consumer concern over the environmental impact of traditional dairy farming. As more consumers become aware of the high greenhouse gas emissions, ... Read More

  • Drinking Milk Products

    ... more popular than fresh milk. Also, given the importance of the traditional channel within the Guatemalan retail landscape, an advantage of powder milk is it does not have the same cold chain and storage requirements ... Read More

  • Ukraine Yoghurt and Sour Milk Products

    ... country seen since Russia’s invasion these products are seen as a part of the core shopping basket for many elderly consumers in Ukraine. However, demand for such products remains focused on plain options without any ... Read More

  • Uruguay Drinking Milk Products

    ... the review period. This decline can be attributed to two key factors. Firstly, Uruguay’s per capita consumption of drinking milk products is exceedingly high, more than double the average in Latin America, which limits further ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings