Bottled Water Market Research Reports & Industry Analysis
In 1977, determined to establish its brand and the American bottled water market, the French bottled water company, Perrier embarked on an ambitious marketing campaign for the brand. Perrier lowered its price point, expanded its distribution channels to include supermarkets and launched a huge marketing campaign. The plan worked. Not only did sales surge, the success prompted other overseas brands to enter the market and inspired some domestic bottled water companies to emerge as well.
While there exists plenty of room for the bottled water industry to grow in the United States, Third World countries appear to be the next frontier. Clean water is in such demand that municipalities of these countries cannot keep up. Those with means increasingly turn to bottled water as an alternative.
Bottled Water Industry Research & Market Reports
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Packaged Water in Singapore
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to retail selling price (RSP) ... Read More
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Packaged Water in South Korea
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to retail selling ... Read More
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Packaged Water in Italy
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to retail selling price (RSP) ... Read More
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Packaged Water in the Netherlands
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to retail selling ... Read More
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Packaged Water in Indonesia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to retail selling price (RSP) ... Read More
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Global Packaged Water
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to retail selling ... Read More
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Packaged Water in Asia-Pacific
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to ... Read More
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Packaged Water in Europe
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to ... Read More
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Bottled Water in Thailand
... the bottled water category is substantial and, moreover, during the COVID-19 pandemic, consumer behaviour shifted from drinking water from shared pitchers in restaurants to preferring bottled water. This shift in behaviour has led to an ... Read More
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Bottled Water in Portugal
... boosted consumption in the on-trade channel. These positive aspects led both selling channels to grow in volume and value sales during the year. Consumers are also becoming more informed about the specific characteristics of bottled ... Read More
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Bottled Water in Spain
... volume growth is expected for bottled water in Spain during 2024, replicating the trend seen in 2022 and 2023. Volume growth is also expected for the on-trade channel, although sales are still set to remain ... Read More
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Bottled Water in Romania
... options. Romanians' purchasing decisions are typically influenced by factors such as brand reputation, source credibility, and prior experiences. Additionally, consumers are becoming more informed and now consider specific characteristics, such as nitrate content, when selecting ... Read More
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Bottled Water in Hungary
... rises in unit prices remained the major obstacle to positive retail volume sales development. In 2023, high inflation caused rising costs, and in 2024, amid slower but still significant inflation, the implementation of DRS (Deposit ... Read More
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Bottled Water in Peru
... water, as the need for effective hydration has intensified. This elevated demand has maintained positive volume growth across the category, despite a slightly slower rate than in 2023, indicating a sustained consumption trend linked to ... Read More
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Bottled Water in Hong Kong, China
... slower and significantly below pre-pandemic levels, primarily due to shifting consumer behaviour driven by rising costs and the increasing availability of reduced sugar and low-calorie carbonates. These alternatives provide consumers with a wider range of ... Read More
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Bottled Water in the Netherlands
... of natural bottled water, the Dutch government decided to get rid of the tax completely. As such, for carbonated and still natural bottled mineral water, the average unit price reduced by 9 cents a litre. ... Read More
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Bottled Water in Finland
... competitive rivalry between players became more intense, with brands looking to differentiate products and gain ground. Supporting health and wellness was a key means of differentiation as Finns are seeking more value-added benefits, such as ... Read More
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India Bottled Water Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)
... USD 11.11 billion by 2029, at a CAGR of 13.17% during the forecast period (2024-2029). In India, challenges in accessing safe drinking water persist, particularly in rural regions and select urban areas. Consequently, many consumers ... Read More
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Bottled Water in the Philippines
... water, which is largely perceived as being unsafe to drink. Indeed, with increasing urbanisation and rising income levels in many parts of the country, including ever-expanding Metro Manila area, more households are prepared to spend ... Read More
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Bottled Water in Saudi Arabia
... primarily due to taste preferences and concerns over the quality of tap water. This trend is further amplified by the country’s hot climate, where the need for hydration is particularly high, especially during the extreme ... Read More
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Bottled Water in Italy
... boost to sales of bottled water. Additionally, the category also benefited from the lower price of bottled water compared to other soft drinks. Although inflation stabilised many consumers continued to struggle financially forcing them to ... Read More
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Bottled Water in Bulgaria
... volume and value growth at the end of the review period. The carbonated format has benefited from changing consumer perceptions, brand innovation, and effective marketing campaigns for local brands like Devin Air and international ones ... Read More
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Bottled Water in Australia
... of bottled water globally, trailing only Singapore. Player strategies such as multibuy promotions and cross-category partnerships remain effective in driving demand. Convenience retail plays a critical role in supporting these strategies as Australians frequently purchase ... Read More
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2024 Private Label Beverages & Contract Packing in the U.S.
... the co-packing industry. This research report from Beverage Marketing Corporation offers insight into private label beverage market production, quantifies the private label vs. branded market, offers representative pricing, sheds light on issues related to contract ... Read More
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Bottled Water in France
... the cost of packaging, alongside a number of rising factors from “plastic bashing” to health concerns to competition from tap water stored in gourds. Added to which, in a cross-category trend, it is noted that ... Read More
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