Bottled Water Market Research Reports & Industry Analysis

Prior to 1977 the bottled water industry in America was quite niche. Although some health-conscious consumers purchased mineral water and another subset of American purchased carbonated seltzer water, the vast majority of Americans preferred to consume their water directly from the tap. To some extent, the lack of interest in bottled water by Americans is a credit to the public infrastructure, satisfactory municipal water system, modernity and affluence of its cities. There are very little chronic health and safety reasons to switch. In contrast, per capita, bottled water is consumed in a much greater extent in Europe.

In 1977, determined to establish its brand and the American bottled water market, the French bottled water company, Perrier embarked on an ambitious marketing campaign for the brand. Perrier lowered its price point, expanded its distribution channels to include supermarkets and launched a huge marketing campaign. The plan worked. Not only did sales surge, the success prompted other overseas brands to enter the market and inspired some domestic bottled water companies to emerge as well.

While there exists plenty of room for the bottled water industry to grow in the United States, Third World countries appear to be the next frontier. Clean water is in such demand that municipalities of these countries cannot keep up. Those with means increasingly turn to bottled water as an alternative.

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Bottled Water Industry Research & Market Reports

  • Bottled Water in Ireland

    ... sales for bottled water are also positive, as water is perceived as a more essential and healthy drink than other variants. Functional bottled water is showing the strongest volume performance, which aligns with the overall ... Read More

  • Bottled Water in Bosnia and Herzegovina

    ... stable consumer demand in 2024. This stability has resulted in moderate off-trade retail volume growth. Significant price increases throughout the year, driven by lingering inflationary pressures, have contributed to solid off-trade RSP value growth. Carbonated ... Read More

  • Bottled Water in Bolivia

    ... but also in the highlands, have spurred greater demand for hydration solutions. Additionally, environmental challenges such as widespread forest fires, particularly during July, August, and September, have prompted health authorities and media outlets to advocate ... Read More

  • Bottled Water in Indonesia

    ... led local consumers to reassess their beverage choices, often opting for products like RTD tea and carbonated drinks offer thirst-quenching benefits while also satisfying their sweet tooth. The emergence of non-packaged roadside tea, commonly known ... Read More

  • Bottled Water in Sweden

    ... significantly impacting consumption during the peak season for bottled water. This dip in demand was particularly evident during the warmer months when consumers typically purchase more bottled water for hydration. With weather conditions returning to ... Read More

  • Bottled Water in Switzerland

    ... proper hydration. Moreover, post-pandemic, as Swiss consumers spent more time away from home, they valued the convenience of bottled water. Euromonitor International's Bottled Water in Switzerland report offers a comprehensive guide to the size and ... Read More

  • Bottled Water in Croatia

    ... was further boosted by above normal temperatures during the summer. As such, retailers took advantage of the increased demand, with prices skyrocketing. For instance, during the summer in central Zagreb, a 500ml bottle of water ... Read More

  • Bottled Water in Mexico

    ... volume growth in 2024, as many retailers carry these brands in their refrigerated areas. In addition, as out of home consumption has continued its recovery after the pandemic, consumption occasions for cooled single-serve formats have ... Read More

  • Bottled Water in Malaysia

    ... pressure on raw materials, production, supply chains and product prices. However, the strong growth performance of flavoured bottled water, which carries higher unit prices, also exerted upward pressure on the average unit price and value ... Read More

  • Bottled Water: United States

    ... water; flavored and fortified water; and other packaged still water such as glass containers, and containers between one and 2.5 gallons. To illustrate historical trends, total demand and the various segments are reported in annual ... Read More

  • Bottled Water in the United Arab Emirates

    ... parallel in the United Arab Emirates: the demand for indulgence and the desire for healthier lifestyles. This means that consumers are looking for drinks that are perceived as healthier than carbonates, but more appetising than ... Read More

  • Bottled Water in Chile

    ... 2024, bottled water continues its upward trajectory by capitalising on significant price increases observed in competing categories, such as carbonates and juice, which have been implementing hikes since 2022. While the average unit price of ... Read More

  • Bottled Water in Slovakia

    ... by a warm spring and summer. Warm weather increased the need for hydration at home and on the go and enabled manufacturers, bottlers and distributors and retailers to enjoy a good year in terms of ... Read More

  • Bottled Water in Turkey

    ... favoured in both urban and increasingly rural areas. However, the rising adoption of under-sink-use-at-home water filter systems is restraining the growth of still bottled water sales. Such devices allow consumers to improve the quality of ... Read More

  • Bottled Water in Taiwan

    ... above still water. Brands President PH 9 and Taiyen Alkaline Ion Water are leading the landscape, and rising consumer demand is attracting new entrants. For example, natural magnesium sparkling water, a recent addition, is sourced ... Read More

  • Bottled Water in Poland

    ... vitamins, minerals, electrolytes and natural flavours, are increasingly appealing to consumers seeking hydration solutions with an added boost. As such, functional waters cater to a growing desire for products that provide tangible health benefits, boosting ... Read More

  • Bottled Water in Norway

    ... sales maintained a double-digit growth rate amid rising prices in an inflationary climate. Popular carbonated bottled water continued to see healthy growth in demand in both the on- and off-trade channels. This indicates a rising ... Read More

  • Global Packaged Natural Mineral Water Market 2024-2028

    ... the packaged natural mineral water market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More

  • Packaged Water Top 5 Emerging Markets Industry Guide 2019-2028

    ... to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $87,601.4 million to the global packaged water ... Read More

  • Packaged Water North America (NAFTA) Industry Guide 2019-2028

    ... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The North American Free Trade Agreement (NAFTA) is a trade agreement between ... Read More

  • Packaged Water Global Industry Guide 2019-2028

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according ... Read More

  • Packaged Water Global Industry Almanac 2019-2028

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according ... Read More

  • Packaged Water in Mexico

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to ... Read More

  • Packaged Water in China

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to retail selling price (RSP) ... Read More

  • Packaged Water in India

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The packaged water market consists of retail sale packaged water. The market is valued according to retail selling price (RSP) ... Read More

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