Bottled Water Market Research Reports & Industry Analysis
In 1977, determined to establish its brand and the American bottled water market, the French bottled water company, Perrier embarked on an ambitious marketing campaign for the brand. Perrier lowered its price point, expanded its distribution channels to include supermarkets and launched a huge marketing campaign. The plan worked. Not only did sales surge, the success prompted other overseas brands to enter the market and inspired some domestic bottled water companies to emerge as well.
While there exists plenty of room for the bottled water industry to grow in the United States, Third World countries appear to be the next frontier. Clean water is in such demand that municipalities of these countries cannot keep up. Those with means increasingly turn to bottled water as an alternative.
Bottled Water Industry Research & Market Reports
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Bottled Water in Hong Kong, China
... slower and significantly below pre-pandemic levels, primarily due to shifting consumer behaviour driven by rising costs and the increasing availability of reduced sugar and low-calorie carbonates. These alternatives provide consumers with a wider range of ... Read More
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Bottled Water in the Netherlands
... of natural bottled water, the Dutch government decided to get rid of the tax completely. As such, for carbonated and still natural bottled mineral water, the average unit price reduced by 9 cents a litre. ... Read More
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Bottled Water in Finland
... competitive rivalry between players became more intense, with brands looking to differentiate products and gain ground. Supporting health and wellness was a key means of differentiation as Finns are seeking more value-added benefits, such as ... Read More
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India Bottled Water Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)
... USD 11.11 billion by 2029, at a CAGR of 13.17% during the forecast period (2024-2029). In India, challenges in accessing safe drinking water persist, particularly in rural regions and select urban areas. Consequently, many consumers ... Read More
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Bottled Water in the Philippines
... water, which is largely perceived as being unsafe to drink. Indeed, with increasing urbanisation and rising income levels in many parts of the country, including ever-expanding Metro Manila area, more households are prepared to spend ... Read More
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Bottled Water in Saudi Arabia
... primarily due to taste preferences and concerns over the quality of tap water. This trend is further amplified by the country’s hot climate, where the need for hydration is particularly high, especially during the extreme ... Read More
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Bottled Water in Italy
... boost to sales of bottled water. Additionally, the category also benefited from the lower price of bottled water compared to other soft drinks. Although inflation stabilised many consumers continued to struggle financially forcing them to ... Read More
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Bottled Water in Bulgaria
... volume and value growth at the end of the review period. The carbonated format has benefited from changing consumer perceptions, brand innovation, and effective marketing campaigns for local brands like Devin Air and international ones ... Read More
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Bottled Water in Australia
... of bottled water globally, trailing only Singapore. Player strategies such as multibuy promotions and cross-category partnerships remain effective in driving demand. Convenience retail plays a critical role in supporting these strategies as Australians frequently purchase ... Read More
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Bottled Water in France
... the cost of packaging, alongside a number of rising factors from “plastic bashing” to health concerns to competition from tap water stored in gourds. Added to which, in a cross-category trend, it is noted that ... Read More
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Soft Drinks in Austria
... product launches and higher production and resource costs, with both factors contributing to higher prices. The fluctuation in summer temperatures and late arrival of high temperatures in August, dampened overall demand in soft drinks, especially ... Read More
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Bottled Water in New Zealand
... infrastructure challenges, and the economic impacts of COVID-19, compounded by the Reserve Bank of New Zealand (RBNZ)’s initial lowering of the Official Cash Rate (OCR) to historically low levels, along with government fiscal stimulus. To ... Read More
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Bottled Water in Austria
... bottled water is a popular alternative to sugary soft drinks. Price increases were caused by inflation, higher production costs and growing demand for higher priced options with added benefits or higher quality, such as flavours ... Read More
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Bottled Water in Greece
... increased in 2024 due to high temperatures, as the weather is a key driver of impulse sales. Current value sales were supported by this trend, as the price of bottled water in convenience stores and ... Read More
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Bottled Water in Belgium
... prevailing health trend, which continues to positively impact the category. Euromonitor International's Bottled Water in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Bottled Water in Egypt
... foreign-owned beverages, slowing demand for global competitors. Brands like Elano have benefited from this movement, with local products becoming more prominent and visible both on retail shelves and within various on-trade and off-trade channels. Euromonitor ... Read More
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Bottled Water in Denmark
... a gradually improving economy and an increased willingness among Danes to spend on beverages in restaurants and bars. This trend underscores a shift in consumer behaviour, with more Danes opting for bottled water when dining ... Read More
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Bottled Water in Azerbaijan
... prefer bottled water for daily use, as awareness of the importance of clean drinking water grows. Additionally, Azerbaijan's growing population has further driven demand. Notably, unit prices for bottled water have remained relatively stable, making ... Read More
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Soft Drinks in Denmark
... off-trade is higher as ingredient price increases contribute to higher average unit prices. Additionally, demand for premium products is gradually gaining momentum, reflecting a shift in consumer preferences towards higher-quality options. The ongoing trend towards ... Read More
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Bottled Water in Argentina
... has notably impacted middle and low-income households, leading to a substantial loss in purchasing power. As a result, there has been a marked decline in consumption, even of purified water, which traditionally offers the lowest ... Read More
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Bottled Water in the United Kingdom
... in many categories within the soft drinks industry. Rising prices, in some instances with double-digit increases, are prompting many local consumers to switch to private label alternatives or tap water. Consumers’ purchasing power remains weak ... Read More
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Global Sparkling Bottled Water Industry Trends Analysis Report 2024, Forecast to 2032 (Broken Down by Type, End User, Regional Analysis, and Competitive Landscape)
... by conducting both qualitative and quantitative analysis of the market, sharing concrete numbers and thorough insights from different market segments. The quantitative analysis includes both historical and forecast data of various market segments, while the ... Read More
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Bottled Water in Vietnam
... country, and the rise in domestic tourism in this year. In 2024, the Ministry of Tourism announced that Vietnam welcomed significantly more international visitors in the first nine months of 2024 than it had in ... Read More
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Bottled Water in South Korea
... the country. As the number of small households (one- and two-person households) continues to rise, many of these homes do not have a water purifier installed, leading to an increased reliance on bottled water delivery ... Read More
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Bottled Water in Colombia
... while other cities like Bogotá with a normal temperature around 13°C, reached 25°C. This heatwave boosted demand for bottled water because it is an affordable and safe way of stay hydrated. In addition, increasing health ... Read More
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