Bottled Water Market Research Reports & Industry Analysis

Prior to 1977 the bottled water industry in America was quite niche. Although some health-conscious consumers purchased mineral water and another subset of American purchased carbonated seltzer water, the vast majority of Americans preferred to consume their water directly from the tap. To some extent, the lack of interest in bottled water by Americans is a credit to the public infrastructure, satisfactory municipal water system, modernity and affluence of its cities. There are very little chronic health and safety reasons to switch. In contrast, per capita, bottled water is consumed in a much greater extent in Europe.

In 1977, determined to establish its brand and the American bottled water market, the French bottled water company, Perrier embarked on an ambitious marketing campaign for the brand. Perrier lowered its price point, expanded its distribution channels to include supermarkets and launched a huge marketing campaign. The plan worked. Not only did sales surge, the success prompted other overseas brands to enter the market and inspired some domestic bottled water companies to emerge as well.

While there exists plenty of room for the bottled water industry to grow in the United States, Third World countries appear to be the next frontier. Clean water is in such demand that municipalities of these countries cannot keep up. Those with means increasingly turn to bottled water as an alternative.

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Bottled Water Industry Research & Market Reports

  • Bottled Water in Morocco

    ... water, particularly in coastal cities where tourists visit, many consumers switched to bottled water. Furthermore, Morocco experienced extreme heat in 2023, when the temperature reached high levels, prompting local consumers and tourists to consume more ... Read More

  • Bottled Water in Egypt

    ... Nestlé hitting a price of EGP5.5 for its 1L bottle and imported brands like Perrier reaching EGP37 for the 500ml glass bottle, a growth representing nearly 40% for local products and an even higher growth ... Read More

  • Bottled Water in Israel

    ... of water in 2022, as 1.5 litres is a very popular size for water bottles. After the tax on sweetened drinks was removed in 2023, the main soft drinks players all announced price increases, which ... Read More

  • Bottled Water in Greece

    ... label water. This offers opportunities for boosting retail volume sales. For example, Epitoriki bottling company, alongside its brand Vikos, which has been gaining share within mineral water, also started to produce the purified water private ... Read More

  • Bottled Water in Denmark

    ... volume growth, flavoured and functional bottled water saw sales rise at a faster pace. Growth came despite the downward pressure on demand resulting from the economic uncertainty prevailing at the end of the review period, ... Read More

  • Soft Drinks in Denmark

    ... clearly had its winners and losers, with growth rates varying hugely depending on the category. Energy drinks, sports drinks, RTD tea and RTD coffee were amongst the best performers due to low category saturation and ... Read More

  • Bottled Water in Ireland

    ... consumers reduced their consumption of other types of soft drinks and consumed more bottled water more often. As Ireland has one of the highest obesity rates in Europe, the government and the bottled water players ... Read More

  • Bottled Water in Vietnam

    ... due to the rising health and wellness movement and a decline in alcohol consumption. Consumers have become increasingly aware of the importance of staying hydrated, especially during warmer weather. Not only is hydration important to ... Read More

  • 2023 Beverage Packaging in the U.S.

    ... it the most comprehensive research report available. It covers beverage-packaging issues, trends and innovations by category and by beverage type. It also includes discussion of leading beverage packaging companies, their history and products. It discusses ... Read More

  • Bottled Water in the US

    ... and more dynamic category than still flavoured bottled water in the US, with almost all the leading producers marketing a flavoured “seltzer” SKU containing no sweeteners and low/no calories with natural flavourings. Euromonitor International's Bottled ... Read More

  • Bottled Water Manufacturing - 2024 U.S. Market Research Report with Updated Recession Forecasts

    ... United States with over 100 data sets covering 2015-2028. This 63-page Kentley Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted ... Read More

  • Bottled Water in Colombia

    ... few within soft drinks to experience notable growth in both on-trade and off-trade channels, prompted manufacturers to expand their multipack offerings, boosting sales volume. Amidst a fragmented landscape with limited innovation, the increased consumption reflects ... Read More

  • Japan Bottled Water Market Assessment, By Type [Still Water, Sparkling Water, Functional Water, Others], By Packaging [PET Bottles, Glass Bottles, Biodegradable Packaging, Metal Cans, Others], By End-user [Individual, Commercial], By Distribution Channel [Convenience Stores, Grocery Shops, Internet Retailing, Supermarkets/Hypermarkets, Others], By Region, Opportunities, and Forecast, FY2017-FY2031F

    ... Shops, Internet Retailing, Supermarkets/Hypermarkets, Others], By Region, Opportunities, and Forecast, FY2017-FY2031F" Japan Bottled Water Market presents a compelling landscape marked by a confluence of factors that drive its growth and evolution. The rapid expansion of ... Read More

  • Global Premium Bottled Water Market Size, Share, and Analysis, By Product Type (Spring Water, Sparkling Water, Mineral Water, Others), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, Others) and Regional Forecasts, 2022-2032

    ... Bottled Water Market Size, Share, and Analysis, By Product Type (Spring Water, Sparkling Water, Mineral Water, Others), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, Others) and Regional Forecasts, 2022-2032 PRODUCT OVERVIEW Global Premium ... Read More

  • Bottled Water in Azerbaijan

    ... used to build a positive image and engage with consumers, including the sponsorship of different events, such as marathons, which promote a healthy lifestyle. Still bottled water remains the dominant category in terms of both ... Read More

  • Bottled Water in the Czech Republic

    ... Even with high inflation and increases in prices in the last two years of the review period, the consumption of bottled water is rising, albeit slightly. This performance has been helped by two factors. First, ... Read More

  • Bottled Water in Algeria

    ... the unstable quality of the tap water, particularly in rural areas. As such, still bottled water continues to account for the most volume sales, as it is drunk instead of tap water. Continued population growth ... Read More

  • Bottled Water in France

    ... southern part of the country, though much less so in the north) despite the competition from tap water, but off-trade volume sales remained at a standstill in 2023. However, total current value sales still posted ... Read More

  • Bottled Water in Argentina

    ... of economic uncertainty, with many consumers unsure about their future financial security, Argentinians are trading down and reaching for lower-priced brands in still bottled water. This is pushing sales of large packs of value lines ... Read More

  • Bottled Water in Belgium

    ... water in France contributes to the negative performance of the category. The enduring price gap for groceries, particularly bottled water, between Belgium and France has been a long-standing issue, exacerbated by the high inflation in ... Read More

  • Bottled Water in Brazil

    ... water in cans. This move mirrors increasing environmental consciousness amongst consumers, who are actively seeking eco-friendly alternatives. In addition, collaborations such as the partnership between Amcor and Danone have simplified bottle recycling processes, resulting in ... Read More

  • US CBD-Infused Beverages Market Research Report Forecast to 2030

    ... 2030, and is expected to reach USD 4,221.23 million in 2030. During this period, the market saw a surge in new product launches, with various companies introducing a wide range of CBD-infused beverages, including sparkling ... Read More

  • Bottled Water in South Africa

    ... a result of a greater return to on-trade. In 2023, some regions were impacted by tainted water issues while another region faced a cholera outbreak. The semi-arid part of the country faced partial drought, while ... Read More

  • Bottled Water in Japan

    ... for a long time uncommon. However, the Great East Japan Earthquake of 2011 changed this perception, as people feared the risk of radioactive substances entering the tap water in the wake of the accident at ... Read More

  • Bottled Water in the United Kingdom

    ... on-the go consumption and a warmer and longer summer. In 2023, growth is set to continue, although at a slower rate, with on-trade growth of bottled water expected to outperform off-trade growth. Volume demand for ... Read More

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