Bottled Water Market Research Reports & Industry Analysis
In 1977, determined to establish its brand and the American bottled water market, the French bottled water company, Perrier embarked on an ambitious marketing campaign for the brand. Perrier lowered its price point, expanded its distribution channels to include supermarkets and launched a huge marketing campaign. The plan worked. Not only did sales surge, the success prompted other overseas brands to enter the market and inspired some domestic bottled water companies to emerge as well.
While there exists plenty of room for the bottled water industry to grow in the United States, Third World countries appear to be the next frontier. Clean water is in such demand that municipalities of these countries cannot keep up. Those with means increasingly turn to bottled water as an alternative.
Bottled Water Industry Research & Market Reports
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2025 Global Bottled Water Manufacturing Industry (2031 Outlook)
... reports provide industry size data for a three-year historical trend (2019-2022), a three-year forecast estimate trends (2023-2025), and a five-year outlook projection (2026-2031) for 46 countries. Written analyis is featured in each report on 1) ... Read More
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Bottled Water Manufacturing - 2025 U.S. Market Research Report with Updated Analysis & Forecasts
... the United States with over 100 data sets covering 2016-2029. This 63-page Kentley Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and ... Read More
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Bottled Water in Mexico
... volume growth in 2024, as many retailers carry these brands in their refrigerated areas. In addition, as out of home consumption has continued its recovery after the pandemic, consumption occasions for cooled single-serve formats have ... Read More
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Bottled Water in Malaysia
... pressure on raw materials, production, supply chains and product prices. However, the strong growth performance of flavoured bottled water, which carries higher unit prices, also exerted upward pressure on the average unit price and value ... Read More
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Bottled Water in the United Arab Emirates
... parallel in the United Arab Emirates: the demand for indulgence and the desire for healthier lifestyles. This means that consumers are looking for drinks that are perceived as healthier than carbonates, but more appetising than ... Read More
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Bottled Water in Chile
... 2024, bottled water continues its upward trajectory by capitalising on significant price increases observed in competing categories, such as carbonates and juice, which have been implementing hikes since 2022. While the average unit price of ... Read More
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Bottled Water in Slovakia
... by a warm spring and summer. Warm weather increased the need for hydration at home and on the go and enabled manufacturers, bottlers and distributors and retailers to enjoy a good year in terms of ... Read More
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Bottled Water in Turkey
... favoured in both urban and increasingly rural areas. However, the rising adoption of under-sink-use-at-home water filter systems is restraining the growth of still bottled water sales. Such devices allow consumers to improve the quality of ... Read More
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Bottled Water in Taiwan
... above still water. Brands President PH 9 and Taiyen Alkaline Ion Water are leading the landscape, and rising consumer demand is attracting new entrants. For example, natural magnesium sparkling water, a recent addition, is sourced ... Read More
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Bottled Water in Poland
... vitamins, minerals, electrolytes and natural flavours, are increasingly appealing to consumers seeking hydration solutions with an added boost. As such, functional waters cater to a growing desire for products that provide tangible health benefits, boosting ... Read More
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Bottled Water in Norway
... sales maintained a double-digit growth rate amid rising prices in an inflationary climate. Popular carbonated bottled water continued to see healthy growth in demand in both the on- and off-trade channels. This indicates a rising ... Read More
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Bottled Water in Thailand
... the bottled water category is substantial and, moreover, during the COVID-19 pandemic, consumer behaviour shifted from drinking water from shared pitchers in restaurants to preferring bottled water. This shift in behaviour has led to an ... Read More
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Bottled Water in Portugal
... boosted consumption in the on-trade channel. These positive aspects led both selling channels to grow in volume and value sales during the year. Consumers are also becoming more informed about the specific characteristics of bottled ... Read More
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Bottled Water in Spain
... volume growth is expected for bottled water in Spain during 2024, replicating the trend seen in 2022 and 2023. Volume growth is also expected for the on-trade channel, although sales are still set to remain ... Read More
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Bottled Water in Romania
... options. Romanians' purchasing decisions are typically influenced by factors such as brand reputation, source credibility, and prior experiences. Additionally, consumers are becoming more informed and now consider specific characteristics, such as nitrate content, when selecting ... Read More
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Bottled Water in Hungary
... rises in unit prices remained the major obstacle to positive retail volume sales development. In 2023, high inflation caused rising costs, and in 2024, amid slower but still significant inflation, the implementation of DRS (Deposit ... Read More
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Bottled Water in Peru
... water, as the need for effective hydration has intensified. This elevated demand has maintained positive volume growth across the category, despite a slightly slower rate than in 2023, indicating a sustained consumption trend linked to ... Read More
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Bottled Water in Hong Kong, China
... slower and significantly below pre-pandemic levels, primarily due to shifting consumer behaviour driven by rising costs and the increasing availability of reduced sugar and low-calorie carbonates. These alternatives provide consumers with a wider range of ... Read More
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Bottled Water in the Netherlands
... of natural bottled water, the Dutch government decided to get rid of the tax completely. As such, for carbonated and still natural bottled mineral water, the average unit price reduced by 9 cents a litre. ... Read More
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India Bottled Water Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)
... USD 11.11 billion by 2029, at a CAGR of 13.17% during the forecast period (2024-2029). In India, challenges in accessing safe drinking water persist, particularly in rural regions and select urban areas. Consequently, many consumers ... Read More
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Bottled Water in Finland
... competitive rivalry between players became more intense, with brands looking to differentiate products and gain ground. Supporting health and wellness was a key means of differentiation as Finns are seeking more value-added benefits, such as ... Read More
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Bottled Water in the Philippines
... water, which is largely perceived as being unsafe to drink. Indeed, with increasing urbanisation and rising income levels in many parts of the country, including ever-expanding Metro Manila area, more households are prepared to spend ... Read More
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Bottled Water in Saudi Arabia
... primarily due to taste preferences and concerns over the quality of tap water. This trend is further amplified by the country’s hot climate, where the need for hydration is particularly high, especially during the extreme ... Read More
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Bottled Water in Italy
... boost to sales of bottled water. Additionally, the category also benefited from the lower price of bottled water compared to other soft drinks. Although inflation stabilised many consumers continued to struggle financially forcing them to ... Read More
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Bottled Water in Bulgaria
... volume and value growth at the end of the review period. The carbonated format has benefited from changing consumer perceptions, brand innovation, and effective marketing campaigns for local brands like Devin Air and international ones ... Read More
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