Beer Market Research Reports & Industry Analysis

Beer is the oldest and one of the most popular alcoholic beverages in the world. Beer is produced by the fermentation and brewing of malted barley, wheat and rice. The bitter flavor of beer comes from the plant and flower called hops. Today the beer industry is a global business with many multinational companies and thousands of smaller breweries.

The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.

The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.

Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.

Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.

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Beer Industry Research & Market Reports

  • Beer in Italy

    ... 2022. This was mostly due to a shift in sales towards the on-trade channel which continued to see a strong recovery as COVID-19 restrictions were lifted. Sales were especially strong through the on-trade during the ... Read More

  • Beer in Mexico

    ... the total volume consumption of beer in Mexico observed a positive performance during the year, with growth seen both on-trade and off-trade. Consumer demand was driven by the affordability of beer when compared with other ... Read More

  • Beer in Algeria

    ... in 2021. In current value terms, the overall performance of beer was stronger than it had been in the previous year, driven by significant increases in average unit prices due to surging inflation. Euromonitor International's ... Read More

  • Beer in Vietnam

    ... all restaurants, bars and pubs were required to close, which had a negative impact on on-trade volumes. Alongside this, supressed levels of tourism placed downward pressure on demand. With the relaxation of social distancing measures ... Read More

  • Beer in the United Arab Emirates

    ... growth recorded by beer was additionally fuelled by the FIFA World Cup held in Qatar in November-December 2022. Large screens were organised across the United Arab Emirates for football fans, with many consumers enjoying beer ... Read More

  • Beer in South Korea

    ... sluggish. Although popular brands such as Budweiser continued to carry out price promotions, the growth of imported lager has remained weak since the government changed the beer tax from ad valorem to specific tax. In ... Read More

  • Beer in the US

    ... alcoholic analogue, trailblazing and award-winning new products, aided by technological improvements and aggressive marketing, have shown that non alcoholic beer can hold a place of its own. Coupled with a growing consumer desire for health ... Read More

  • Alcoholic Drinks in Algeria

    ... environment in what is a Muslim country and long-standing consumption habits tend to hold back the development of new categories such as dark beer, cider/perry or emerging innovative spirits products. However, the number of potentially ... Read More

  • Asia-Pacific Beer Market Outlook, 2028

    ... histories and cultural backgrounds, the beer culture in APEC showcases a wide array of drinking practices, customs, and traditions. Across the region, beer is often associated with socializing, celebrations, and gatherings. It serves as a ... Read More

  • United Arab Emirates (UAE) Beer Market Overview, 2028

    ... tradition and innovation, where the allure of ancient customs intertwines with the vibrancy of modern aspirations. Against a backdrop of cultural richness and religious values, the UAE beer market has emerged as a captivating realm, ... Read More

  • United States (USA) Beer Market Overview, 2028

    ... their own concoctions to a thriving industry that stands as a testament to craftsmanship and creativity. The US beer market is one of the largest in the world, with a long-standing tradition of beer consumption ... Read More

  • Spain Beer Market Overview, 2028

    ... gatherings. The market offers a diverse range of beer styles, encompassing both mainstream and craft segments to cater to a wide consumer base. Major breweries like Mahou, Cruzcampo, and Estrella Damm dominate the market alongside ... Read More

  • China Beer Market Overview, 2028

    ... In the early 20th century, Chinese breweries began to emerge, and the industry witnessed further development after the economic reforms of the 1980s. The Chinese beer market has experienced remarkable growth, driven by factors such ... Read More

  • Middle East & Africa Beer Market Outlook, 2028

    ... and the hospitality industry plays a vital role in shaping the beer market culture. Hotels, resorts, bars, and restaurants cater to both local and international visitors, offering a range of beer options to suit different ... Read More

  • Europe Beer Market Outlook, 2028

    ... the iconic pints of Ireland, the European beer market offers a diverse and captivating experience for beer enthusiasts and connoisseurs worldwide. Beer production and consumption have deep historical roots in Europe, dating back to ancient ... Read More

  • South America Beer Market Outlook, 2028

    ... the mystical allure of Peru and the energy of Colombia, South America offers a beer landscape that is as diverse and captivating as the countries themselves. South America's beer market embodies a blend of traditional ... Read More

  • Global Beer Market Outlook, 2028

    ... often perceived as a refreshing and thirst-quenching beverage. Its carbonation, lower alcohol content compared to spirits, and wide variety of flavors make it a versatile choice. From light and crisp lagers to hoppy and bitter ... Read More

  • Global Beer Market Overview, 2023-28

    ... lively brewpubs of North America, the beer industry serves as a testament to the artistry, innovation, and business acumen of its participants. With a rich tapestry of flavours, styles, and brewing techniques, beer has transcended ... Read More

  • Canada Beer Market Overview, 2028

    ... early beer landscape. Over time, Canadian brewers blended these traditions with local ingredients, resulting in distinct regional styles and flavors that reflect the country's rich cultural mosaic. Within this thriving market, a blend of prominent ... Read More

  • South Korea Beer Market Overview, 2028

    ... life, with an evolving drinking culture that embraces both traditional and contemporary flavors. In this introduction, we will delve into the dynamic world of beer in South Korea, exploring its historical background, the current state ... Read More

  • Philippines Beer Market Overview, 2028

    ... holds a special place in the global rum industry. In recent years, the market has witnessed a favorable growth trajectory, driven by various factors that contribute to its vibrant and promising nature. Rum holds significant ... Read More

  • Japan Beer Market Overview, 2028

    ... by a German-born brewer, and it marked the beginning of the Japanese beer industry. Since then, several breweries emerged, introducing new brewing techniques and expanding the market. The Japanese beer market is characterized by a ... Read More

  • Russia Beer Market Overview, 2028

    ... Russia has undergone significant transformations in recent years. This introduction provides a comprehensive overview of the beer market in Russia. Russia has a long history of beer consumption, dating back centuries. Traditionally, vodka has been ... Read More

  • Australia Beer Market Overview, 2028

    ... boasts a rich brewing tradition that has evolved over centuries. The history of beer in Australia can be traced back to the early colonial days when the British first settled in the late 18th century. ... Read More

  • Germany Beer Market Overview, 2028

    ... malted barley, hops, and yeast. Germany is known for producing a wide range of beer styles. Some popular ones include Pilsner, Hefeweizen (wheat beer), Märzen/Oktoberfest, Bock, and Kölsch. Germany's Oktoberfest is the world's largest beer ... Read More

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