Beer Market Research Reports & Industry Analysis
The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.
The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.
Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.
Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.
Beer Industry Research & Market Reports
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Beer in Belgium
... international travel acted as a further boost for sales, while the good weather in summer drove up beer sales in on-trade channels, with lager being a top performer, regaining the importance it lost during the ... Read More
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Beer in Costa Rica
... December also contributed to the high levels of socialising, as did the return of foreign tourists. This healthy volume growth was in spite of high inflation, stemming from an energy crisis caused by the war ... Read More
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Beer in Sweden
... pandemic-related restrictions, off-trade sales were impacted by soaring inflation, which led to price hikes across all categories. In terms of product, lager remained by far the most popular type of beer in Sweden, with domestic ... Read More
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Alcoholic Drinks in Panama
... many categories while the on-trade has not, as at-home consumption remained popular. Low tax rates, the return of socialising and tourists to the country keen to explore new flavours, brands and experiences boosted demand. High ... Read More
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Beer in Peru
... offer of brands available at various price points, increasing price competition, as well as the frequency of promotions and offers in stores. A direct impact of economic hardship has seen consumers migrate away from wine ... Read More
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Beer in Colombia
... this pattern is shifting towards more moderate and frequent consumption at home, as well as in the on-trade. This trend has underpinned a shift towards beer in metal cans, although mainly in the modern channel ... Read More
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Beer in the Czech Republic
... of high demand and drought which limited farm yields. The sharp rise in energy prices following Russia's invasion of Ukraine applied further pressure on prices, with this price pressure likely to continue into 2023, pushing ... Read More
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Beer in Uruguay
... most successful of the imported brands in 2022. Euromonitor International's Beer in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Beer in Uzbekistan
... the consequences of the war. In addition, though was inflation was high, due to the energy crisis caused by the war in Ukraine, the economy performed well, and this also supported volume sales. Euromonitor International's ... Read More
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Beer in Poland
... in foodservice. However, Poland’s beer market faced yet another year of considerable challenges, with the surge in energy prices, noticeable since mid-2021, proving a primary concern. Euromonitor International's Beer in Poland report offers a comprehensive ... Read More
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Beer in Norway
... in cross-border trade and duty free sales, which, in turn, suppressed domestic sales of beer. Other factors that negatively affected overall volume sales of beer during the year included the strong rise in unit prices ... Read More
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Alcoholic Drinks in Cambodia
... situation started to improve, with a full recovery on the most part seen in 2022 in line with the full return to domestic economic activities. However, the industry now faces a new set of challenges ... Read More
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Alcoholic Drinks in Bangladesh
... customs and suppliers could not fill demand. Thus, local players benefited strongly. International brand availability decreased, as importers tried to reduce import costs and recoup losses. Meanwhile, consumption opportunities in hotels, social clubs and house ... Read More
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Alcoholic Drinks in the Czech Republic
... through the on-trade. The lifting of COVID-19 restrictions related to travel and consumer mobility motivated most Czechs to spend their holidays abroad, which negatively impacted off-trade sales of alcoholic drinks during the warm summer months. ... Read More
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Beer in Slovakia
... to afford the same quantities of non-essential products. The purchasing power of Slovak households is expected to remain under pressure throughout 2023, as further price increases in beer are anticipated in both retail and on-trade ... Read More
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Alcoholic Drinks in Myanmar
... of challenges due to global inflation which is forcing many consumers to economise. Likewise, the country’s political unrest continues, following the military coup in 2021, which is naturally impacting all industries. Additionally, local consumers continue ... Read More
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Beer in Pakistan
... students and 18-30-year-olds in general. The lower prices of non alcoholic beer also play an important role in driving demand. With the imposition of additional taxes on alcoholic drinks, it is comparatively cheaper to purchase ... Read More
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Beer in North Macedonia
... which continues to recover slowly post COVID-19 despite growing consumer demand. Euromonitor International's Beer in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Beer in Slovenia
... to 2021 levels. The recovery in on-trade beer consumption provided a welcome boost in 2022, with off-trade consumption also improving year-on-year. On-trade volume sales of beer began to recover in 2021 as foodservice establishments reopened ... Read More
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Alcoholic Drinks in Slovakia
... to other sectors. This can be attributed to the long-term storage nature of categories such as spirits and wine, which makes them more resilient to sudden increases in production costs. Price wars remained a factor ... Read More
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Beer in Kenya
... shift towards a more nuanced, sophisticated buying behaviour that places increased emphasis on product quality and unique flavour profiles. One of the biggest factors driving this transformation is a heightened awareness of health and wellness ... Read More
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Beer in Romania
... supply of raw ingredients across Europe, subsequently driving up prices and inevitably impacting the final shelf price of beer. Euromonitor International's Beer in Romania report offers a comprehensive guide to the size and shape of ... Read More
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Beer in Bosnia and Herzegovina
... inflation pushed up costs and producers were forced to protect profit margins. The war in Ukraine had a notable impact on inflation, with supplies restricted and energy costs rising. Beer volume sales declined marginally in ... Read More
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Alcoholic Drinks in North Macedonia
... the major brands are of domestic origin and were able to limit price increases, fearing potential loss of consumers. Euromonitor International's Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and ... Read More
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Beer in Bulgaria
... volume sales continued recovering post-pandemic, consumer foodservice has been hampered somewhat by weak foreign tourism and the delayed summer season. The proximity to the war in Ukraine saw many foreign tourists cancel reservations, and German ... Read More
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