Beer Market Research Reports & Industry Analysis
The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.
The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.
Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.
Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.
Beer Industry Research & Market Reports
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Beer in Romania
... supply of raw ingredients across Europe, subsequently driving up prices and inevitably impacting the final shelf price of beer. Euromonitor International's Beer in Romania report offers a comprehensive guide to the size and shape of ... Read More
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Beer in Bosnia and Herzegovina
... inflation pushed up costs and producers were forced to protect profit margins. The war in Ukraine had a notable impact on inflation, with supplies restricted and energy costs rising. Beer volume sales declined marginally in ... Read More
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Alcoholic Drinks in North Macedonia
... the major brands are of domestic origin and were able to limit price increases, fearing potential loss of consumers. Euromonitor International's Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and ... Read More
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Beer in Bulgaria
... volume sales continued recovering post-pandemic, consumer foodservice has been hampered somewhat by weak foreign tourism and the delayed summer season. The proximity to the war in Ukraine saw many foreign tourists cancel reservations, and German ... Read More
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Beer in Serbia
... most popular beer in Serbia, although smaller beer categories, like flavoured beer, dark beer and non-alcoholic beer saw stronger growth in total volume terms, albeit from a much lower base. Beer producers looked to attract ... Read More
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Beer in Turkey
... its post-pandemic recovery phase as on-trade sales of beer recorded particularly high growth in 2022. Crucial to this very positive performance was the increased levels of inbound of tourism seen in Turkey during the year ... Read More
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Beer in the United Kingdom
... 2022 being the first restriction-free year for on-trade venues since 2019; as a result, the channel witnessed greater footfall due to pent-up demand to freely socialise outside of the home. However, this scenario also resulted ... Read More
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Alcoholic Drinks in Lebanon
... markets to generate revenues in foreign currency. The influx of foreign visitors after Lebanon’s borders reopened supported growth in on-trade sales, while the desire to socialise and celebrate after two years of COVID-19 control measures ... Read More
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Beer in Egypt
... the average consumer, with prices for beer reaching as low as EGP25 for the returnable Stella glass bottle. This was particularly relevant in 2022, with the country facing economic uncertainty, with an increase in the ... Read More
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Beer in Guatemala
... volume terms in 2022 boosted by the sustained recovery of the on-trade channel as COVID-19 fears subsided. During the pandemic some consumers became more comfortable drinking one or two beers in certain occasions during weekday ... Read More
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Beer in Ireland
... an integral part of the country’s social fabric. Growth was driven entirely by the recovery of the on-trade, following two years of social distancing and lockdown measures. The return of international tourism also boosted the ... Read More
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Beer in the Netherlands
... albeit this led to a decline in off-trade sales. The reason for this shift was that consumers started to return to bars and restaurants as COVID-19 fears subsided and restrictions were lifted. The price of ... Read More
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Alcoholic Drinks in El Salvador
... largest categories, while wine sales remain low. RTDs are also growing in popularity, especially among young adults of legal drinking age. Barriers to market growth, however, include the threat of crime and gang violence and ... Read More
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Beer in Canada
... beer. The young population of the country is gradually moving away from beer to more exciting products offered within RTDs and spirits. Innovation remains low in the category, with very few or no new products ... Read More
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Beer in Ecuador
... drinking beer. Amstel launched a special commemorative edition for this sporting event with the caption: Guayaquil Final 2022. This generated strong brand awareness for Amstel in Ecuador, as it seeks to establish a foothold in ... Read More
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Beer in Morocco
... beer and wine. Beer customs duties were completely dismantled in 2022, with duties of 4.9% having been levied in 2021 and 9.8% in 2020. The lifting of customs duties mainly impacted imported premium beer, which ... Read More
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Alcoholic Drinks in Qatar
... drinks benefited from a sudden surge in consumption. Qatar is a conservative country when it comes to alcohol but relaxed some regulations during this time and created alcohol zones where drinking was permitted. However, alcohol ... Read More
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Beer in Tunisia
... whilst the relaxation of travel restrictions saw the return of international visitors and tourists. Total retail volume growth exceeded 6%, which is mainly due to the fact that people are able to visit shops and ... Read More
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Beer in Greece
... reopening of the market as the threat of the pandemic and related restrictions eased, resulting in very strong increases in consumption via the on-trade channel. Alongside the strong increase in domestic consumption, the growth in ... Read More
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Beer in the Philippines
... across the category. Enhanced consumer mobility, coupled with heightened disposable income levels, served to negate the impact of inflationary pressures experienced throughout the year. This resulted in a net-positive effect on beer sales with significant ... Read More
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Beer in Bolivia
... socioeconomic segments seeking indulgence during challenging times. This trend has prompted major companies to expand their product portfolios and distribution channels. Martens Bolivia, for example, entered the Bolivian beer market with its premium imported beer, ... Read More
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Beer in Denmark
... volume sales of beer saw positive growth, with consumers returning to on-trade outlets in greater numbers. Restrictions on on-trade outlets in 2020 dealt a heavy blow to on-trade beer sales, but as restrictions were fully ... Read More
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Beer in New Zealand
... digit growth. With the categories operating at different ends of the preference spectrum, they seem to be odd bedfellows – at one end there is the non-alcoholic segment and at the other end is typically ... Read More
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Beer in Georgia
... was the major driver of total volume sales growth in 2022, mainly due to the recovery of tourism. Moreover, in 2022, Georgian consumers spent more time outdoors as they returned to pre-pandemic lifestyles with the ... Read More
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Beer in Portugal
... the Coronavirus (COVID-19) pandemic, provided very fertile ground for a healthy performance in the category. In Q4 2022, despite negative consumer confidence and family budgets under strong pressure due to high inflation, there was a ... Read More
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