Beer Market Research Reports & Industry Analysis
The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.
The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.
Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.
Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.
Beer Industry Research & Market Reports
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Alcoholic Drinks in Myanmar
... of challenges due to global inflation which is forcing many consumers to economise. Likewise, the country’s political unrest continues, following the military coup in 2021, which is naturally impacting all industries. Additionally, local consumers continue ... Read More
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Beer in Pakistan
... students and 18-30-year-olds in general. The lower prices of non alcoholic beer also play an important role in driving demand. With the imposition of additional taxes on alcoholic drinks, it is comparatively cheaper to purchase ... Read More
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Beer in North Macedonia
... which continues to recover slowly post COVID-19 despite growing consumer demand. Euromonitor International's Beer in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Beer in Slovenia
... to 2021 levels. The recovery in on-trade beer consumption provided a welcome boost in 2022, with off-trade consumption also improving year-on-year. On-trade volume sales of beer began to recover in 2021 as foodservice establishments reopened ... Read More
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Alcoholic Drinks in Slovakia
... to other sectors. This can be attributed to the long-term storage nature of categories such as spirits and wine, which makes them more resilient to sudden increases in production costs. Price wars remained a factor ... Read More
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Beer in Kenya
... shift towards a more nuanced, sophisticated buying behaviour that places increased emphasis on product quality and unique flavour profiles. One of the biggest factors driving this transformation is a heightened awareness of health and wellness ... Read More
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Beer in Romania
... supply of raw ingredients across Europe, subsequently driving up prices and inevitably impacting the final shelf price of beer. Euromonitor International's Beer in Romania report offers a comprehensive guide to the size and shape of ... Read More
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Beer in Bosnia and Herzegovina
... inflation pushed up costs and producers were forced to protect profit margins. The war in Ukraine had a notable impact on inflation, with supplies restricted and energy costs rising. Beer volume sales declined marginally in ... Read More
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Alcoholic Drinks in North Macedonia
... the major brands are of domestic origin and were able to limit price increases, fearing potential loss of consumers. Euromonitor International's Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and ... Read More
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Beer in Bulgaria
... volume sales continued recovering post-pandemic, consumer foodservice has been hampered somewhat by weak foreign tourism and the delayed summer season. The proximity to the war in Ukraine saw many foreign tourists cancel reservations, and German ... Read More
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Beer in Serbia
... most popular beer in Serbia, although smaller beer categories, like flavoured beer, dark beer and non-alcoholic beer saw stronger growth in total volume terms, albeit from a much lower base. Beer producers looked to attract ... Read More
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Beer in Turkey
... its post-pandemic recovery phase as on-trade sales of beer recorded particularly high growth in 2022. Crucial to this very positive performance was the increased levels of inbound of tourism seen in Turkey during the year ... Read More
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Beer in the United Kingdom
... 2022 being the first restriction-free year for on-trade venues since 2019; as a result, the channel witnessed greater footfall due to pent-up demand to freely socialise outside of the home. However, this scenario also resulted ... Read More
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Alcoholic Drinks in Lebanon
... markets to generate revenues in foreign currency. The influx of foreign visitors after Lebanon’s borders reopened supported growth in on-trade sales, while the desire to socialise and celebrate after two years of COVID-19 control measures ... Read More
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Beer in Egypt
... the average consumer, with prices for beer reaching as low as EGP25 for the returnable Stella glass bottle. This was particularly relevant in 2022, with the country facing economic uncertainty, with an increase in the ... Read More
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Beer in Guatemala
... volume terms in 2022 boosted by the sustained recovery of the on-trade channel as COVID-19 fears subsided. During the pandemic some consumers became more comfortable drinking one or two beers in certain occasions during weekday ... Read More
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Beer in Ireland
... an integral part of the country’s social fabric. Growth was driven entirely by the recovery of the on-trade, following two years of social distancing and lockdown measures. The return of international tourism also boosted the ... Read More
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Beer in the Netherlands
... albeit this led to a decline in off-trade sales. The reason for this shift was that consumers started to return to bars and restaurants as COVID-19 fears subsided and restrictions were lifted. The price of ... Read More
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Alcoholic Drinks in El Salvador
... largest categories, while wine sales remain low. RTDs are also growing in popularity, especially among young adults of legal drinking age. Barriers to market growth, however, include the threat of crime and gang violence and ... Read More
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Beer in Canada
... beer. The young population of the country is gradually moving away from beer to more exciting products offered within RTDs and spirits. Innovation remains low in the category, with very few or no new products ... Read More
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Beer in Ecuador
... drinking beer. Amstel launched a special commemorative edition for this sporting event with the caption: Guayaquil Final 2022. This generated strong brand awareness for Amstel in Ecuador, as it seeks to establish a foothold in ... Read More
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Beer in Morocco
... beer and wine. Beer customs duties were completely dismantled in 2022, with duties of 4.9% having been levied in 2021 and 9.8% in 2020. The lifting of customs duties mainly impacted imported premium beer, which ... Read More
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Alcoholic Drinks in Qatar
... drinks benefited from a sudden surge in consumption. Qatar is a conservative country when it comes to alcohol but relaxed some regulations during this time and created alcohol zones where drinking was permitted. However, alcohol ... Read More
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Beer in Tunisia
... whilst the relaxation of travel restrictions saw the return of international visitors and tourists. Total retail volume growth exceeded 6%, which is mainly due to the fact that people are able to visit shops and ... Read More
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Beer in Greece
... reopening of the market as the threat of the pandemic and related restrictions eased, resulting in very strong increases in consumption via the on-trade channel. Alongside the strong increase in domestic consumption, the growth in ... Read More
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