Beer Market Research Reports & Industry Analysis

Beer is the oldest and one of the most popular alcoholic beverages in the world. Beer is produced by the fermentation and brewing of malted barley, wheat and rice. The bitter flavor of beer comes from the plant and flower called hops. Today the beer industry is a global business with many multinational companies and thousands of smaller breweries.

The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.

The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.

Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.

Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.

...Show More ...Show Less


Beer Industry Research & Market Reports

  • Finland Alcoholic Drinks

    ... personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are more affordable. Cross-border trade took a hit during the pandemic, when “booze cruises” to the Baltic states were temporarily put on ... Read More

  • Spain Beer

    ... unit prices rather than a significant increase in demand. Despite an almost complete recovery in domestic and inbound tourist numbers in Spain sales of beer through the on-trade remained below pre-pandemic levels in volume terms. ... Read More

  • Spain Alcoholic Drinks

    ... did see a full recovery in total current value terms. After two consecutive years of strong inflation, consumer purchasing power continued to decrease in 2023, whilst the price of alcoholic drinks continued to rise sharply. ... Read More

  • 2024 Global: Fermenters Market - Innovative Markets Forecast (2030) report

    ... 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression analysis in ... Read More

  • South Korea Beer

    ... 2023, beer in South Korea experienced stagnation, with declines seen across various categories, particularly craft and imported beers. High on-trade inflation, a slight reversal of off-trade gains, and swiftly changing alcohol trends presented substantial challenges. ... Read More

  • The Philippines Alcoholic Drinks

    ... on consumer spending. Indeed, the country finished with year with a GDP growth rate of 5.6%, which exceeded that of other major Asian economies, including China, Vietnam and Malaysia. Euromonitor International's Alcoholic Drinks in Philippines ... Read More

  • France Alcoholic Drinks

    ... of elevated inflation, which made consumers more cautious in their spending, and a normalisation effect after the easing of COVID-19 restrictions in the latter half of 2021, leading to increased social events across 2022 and ... Read More

  • South Korea Alcoholic Drinks

    ... by significant consumer cost burden due to inflation. This economic pressure curtailed the anticipated recovery of the on-trade channel, minimising growth and contributing to a challenging year overall for alcoholic drinks. Meanwhile, despite seeing another ... Read More

  • Algeria Alcoholic Drinks

    ... in total value terms compared to total volume terms. The ongoing economic crisis resulted in reduced consumer spending power. Consequently, many consumers became increasingly price sensitive, opting for cheaper economy brands or turning to the ... Read More

  • Algeria Beer

    ... natural population growth. Domestic mid-priced lager beers continued to dominate the market, offering the best value for money, which appeals significantly to Algerian drinkers. The economic downturn, however, had a noticeable impact on consumption patterns. ... Read More

  • Saudi Arabia Beer

    ... due to the strict laws prohibiting the consumption of alcoholic drinks in Saudi Arabia, due to the majority Muslim population and local stringent laws and customs. Indeed, Saudi Arabia is one of the top ten ... Read More

  • The Philippines Beer

    ... The revitalisation of on-trade spending also emerged as a key driver of demand, as consumers returned to pre-pandemic patterns of behaviour, including socialising in bars and restaurants with family, colleagues and groups of friends. Euromonitor ... Read More

  • France Beer

    ... to the impact of high inflation and rising production costs rather than an increase in demand. Price increases were particularly significant in premium beer categories, including dark beer, craft beer, flavoured beer and even no/low ... Read More

  • China Beer

    ... However, total volume sales were still short of the 2019 figure in 2023, reaching 93-94% of the volume sales of that year. The consumer trend of “drink less but better”, and growing health consciousness led ... Read More

  • Japan Alcoholic Drinks

    ... robust rebound as Japan began to move past the COVID-19 pandemic. In May 2023, COVID-19 was reclassified to level five by the government, the same as seasonal influenza, which significantly altered how the disease was ... Read More

  • The US Beer

    ... terms of actual sales and share in 2023, due to a pernicious culture war-driven boycott early in the year. Losses selectively impacted AB InBev’s portfolio and continued to linger almost a year after initial consumer ... Read More

  • Japan Beer

    ... decline in off-trade sales, as consumers switched their preferred consumption channel, was more significant, and total volume sales therefore declined. Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape ... Read More

  • The United Kingdom Alcoholic Drinks

    ... value sales continued to rise, mainly driven by unit price increases as a result of high inflation and rising production costs, rather than greater demand or widespread product innovation. The only category to buck this ... Read More

  • The US Alcoholic Drinks

    ... level in a decade. Bright spots existed in categories across the spectrum, but could be matched with similarly negative or worse results in another. For instance, while malt-based RTDs flew off shelves, largely as hard ... Read More

  • China Alcoholic Drinks

    ... slight decrease in volume sales, while the on-trade channel saw a low single-digit volume increase. The growth trend was mainly driven by consumers venturing out of their homes as pandemic control measures ended in China, ... Read More

  • The United Kingdom Beer

    ... leading to another marginal dip in 2023 via this channel, at-home consumption remained popular. During the year, many consumers sought to replicate on-trade experiences in their homes – partly as they were discouraged by the ... Read More

  • Honduras Alcoholic Drinks

    ... grow, with a recovery in the on-trade channel surpassing pre-pandemic levels. Consumers continued to favour affordable or low-priced alcoholic drinks, while wine witnessed rapid growth, driven by increasing consumer knowledge about varietals and pairing. Euromonitor ... Read More

  • Stout Beer Market Assessment, By Type [Irish Stout, American Stout, Milk Stout, Coffee Stout, Others], By Category [Alcoholic, Non-Alcoholic], By Production [Locally Produced, Imported], By Packaging [Cans, Bottles, Kegs], By Pack Size [Less Than 500ml, 500ml-750ml, More Than 750ml], By Price Range [Less Than USD 5, USD 5-USD 10, USD 10-USD 15, Above USD 15], By End-user [Residential, Commercial], By Retail Channel [Off Trade, On Trade], By Region, Opportunities and Forecast, 2017-2031F

    ... 500ml-750ml, More Than 750ml], By Price Range [Less Than USD 5, USD 5-USD 10, USD 10-USD 15, Above USD 15], By End-user [Residential, Commercial], By Retail Channel [Off Trade, On Trade], By Region, Opportunities and ... Read More

  • 2024 Global: Industrial Brewery Machinery Products-Manufacturing Forecast (2030) report

    ... Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2018 to 2029 using regression analysis in our modeling. ... Read More

  • Ales Market by Type (Belgian Ale, India Pale Ale, Pale Ale), Distribution Channels (Offline, Online) - Global Forecast 2024-2030

    ... USD 22.05 billion in 2024, at a CAGR 6.19% to reach USD 31.63 billion by 2030. Ales is a type of beer characterized by their use of top-fermenting yeast, which ferments at warmer temperatures than ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings