Beer Market Research Reports & Industry Analysis
The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.
The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.
Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.
Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.
Beer Industry Research & Market Reports
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Mexico Spirits
... movement, and off-trade sales declining. The national drinks tequila and mezcal, along with destilados de agave, play a central role at social events and celebrations, which are the primary consumption occasions, and therefore saw declines ... Read More
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Australia Spirits
... was impressive considering the tough economic conditions, with many local consumers grappling with high inflation and interest rates throughout the year. Off-trade spirits also performed strongly in 2023, a reflection of consumer interest in still ... Read More
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The United Arab Emirates Alcoholic Drinks
... by two factors. First, the arrival of expatriates from Russia, India, China, the UK and other countries continued, driven by the local market’s attractive lifestyle along with economical and political challenges in certain countries. Another ... Read More
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Australia Beer
... of premium lager has been in decline since 2021, as consumers struggle to grapple with high inflation and interest rates, leaving less money to spend on luxuries. Trading down to more affordable alternatives is a ... Read More
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Pakistan Alcoholic Drinks in Pakistan
... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More
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Australia Alcoholic Drinks
... Consumer spending remained rather conservative in 2023, as the cost of living was still high and stagnant wage growth left Australians with low disposable incomes to spend on luxuries. Despite these challenges, the alcoholic drinks ... Read More
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Pakistan Alcoholic Drinks
... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More
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Mexico Beer
... compared with previous years, which saw an upbeat rebound in sales after a period of confinement due to the COVID-19 pandemic. Also, high inflation on staple foods, and the difficulty of saving for low- and ... Read More
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Pakistan Beer
... support to official sales. Euromonitor International's Beer in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing ... Read More
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The United Arab Emirates Beer
... in Dubai and Abu Dhabi. Since Dubai sells greater volumes of beer than any other emirate across the United Arab Emirates, the removal of tax on 1 January 2023 boosted general sales in the local ... Read More
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Nigeria Alcoholic Drinks
... of economy spirits. Unit prices increased due to higher excise tax and rising import costs for raw materials and finished products, which can be linked to the depreciation of the local currency. Although alcoholic drinks ... Read More
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The Netherlands Alcoholic Drinks
... as average unit prices for alcoholic drinks categories increased substantially. Beer and wine volume sales suffered from these increased prices. For spirits, the price increases were less dramatic, enabling the category to register on trade ... Read More
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Ireland Alcoholic Drinks
... a pattern of normalisation after the atypical spikes and crashes in sales during the era of the pandemic lockdowns. Notably, during the lockdown era off-trade sales soared, while on-trade sales crashed. Then, when society reopened, ... Read More
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Panama Alcoholic Drinks
... the off-trade surpassed 2019 volume sales in many categories, while the on-trade did not, as at-home consumption remained popular. Low tax rates, the return of socialising and tourists boosted demand. Off-trade sales dominate while beer, ... Read More
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Israel Alcoholic Drinks
... increased along with the increase of the Consumer Price Index (CPI), by 5.3%. Following the announcement of the tax increase, wine and spirits importer, Hacarem, raised its prices for on-trade establishments. A number of smaller ... Read More
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South Africa Beer
... diversity in a space that is starting to be populated by other brands such as Heineken 0.0 and Castle Free. This shift introduces a new opportunity to reduce saturation and maturity. Euromonitor International's Beer in ... Read More
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Ireland Beer
... cause by the pandemic lockdowns followed by the reopening of society. Both off-trade and on-trade channels have been affected to a similar degree in this light. Added to which, we consider the myriad health and ... Read More
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Cameroon Beer
... by 16% compared to 2022. Brewers also faced hurdles as the Ministry of Trade continued to resist a requested XAF50 price increase for a 65cl beer bottle, a resistance that had been ongoing since 2021. ... Read More
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Portugal Beer
... beers, both in the on trade and off trade. Higher average prices had a positive impact on current value sales, but proved to dampen consumption, with growth slowing considerably in the on-trade and off-trade. Nevertheless, ... Read More
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Nigeria Beer
... by higher fuel costs and the strong depreciation in the local currency, which pushed up the cost of imports. This rise in unit prices negatively impacted volume sales but underpinned current value growth. Average unit ... Read More
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Greece Beer
... due to the decrease in total volume sales of the dominant category, lager, with other types seeing growth. Meanwhile, draft beer performed well in modern on-trade establishments. However, glass bottles was hit by reduced footfall ... Read More
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Hong Kong, China Beer
... of large public events and gatherings being hosted following the easing of restrictions earlier in the year. On-trade beer sales continued their post-pandemic recovery at a noticeable, albeit slower-than-expected, pace at the beginning of the ... Read More
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Portugal Alcoholic Drinks
... on trade, supported by another record year of tourism for the country. Despite inflation falling, prices continued to rise in 2023 with government tax revisions of 4% on alcoholic drinks also coming into effect. Consumers ... Read More
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El Salvador Alcoholic Drinks
... remain the largest categories, while wine sales remain low. RTDs are also growing in popularity, especially among young adults of legal drinking age. Barriers to market growth, however, include the threat of crime and gang ... Read More
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Bolivia Alcoholic Drinks
... had rebounded strongly in the previous two years in tandem with the easing of the pandemic and the ending of associated restrictions. With inflationary pressures continuing to drive up the general cost of living and ... Read More
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