Beer Market Research Reports & Industry Analysis

Beer is the oldest and one of the most popular alcoholic beverages in the world. Beer is produced by the fermentation and brewing of malted barley, wheat and rice. The bitter flavor of beer comes from the plant and flower called hops. Today the beer industry is a global business with many multinational companies and thousands of smaller breweries.

The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.

The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.

Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.

Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.

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Beer Industry Research & Market Reports

  • Argentina Beer

    ... both companies and individuals. For companies, the rising costs necessitated an increase in product prices to maintain profitability amidst higher production and service expenses. Consequently, many companies had to raise beer prices, making them less ... Read More

  • Colombia Beer

    ... a notable slowdown in volume growth. Furthermore, growth was driven by off-trade sales in retail channels, while beer consumption declined in the on-trade. The contraction in on-trade sales can be explained by the reduction in ... Read More

  • Denmark Alcoholic Drinks

    ... while non-grape wine, brandy, cognac, and cider witnessed decline. In the spirits area, premium spirits faced challenges due to economic uncertainties, whereas well-established standard brands saw heightened demand. Despite lower unit prices per litre in ... Read More

  • Angola Alcoholic Drinks

    ... affordability. Spirits is also poised for significant value growth, driven by a new tax decree. This decree mandates tax stamps on alcoholic beverages above 15% volume, with non-compliance carrying financial penalties. Consequently, production costs have ... Read More

  • The Czech Republic Alcoholic Drinks

    ... High inflation and the rising cost of living hindered consumer purchasing power, with many choosing to avoid drinking in the on-trade or drinking less on visits. The on-trade channel was hardest hit in volume terms ... Read More

  • Bulgaria Beer

    ... thus lowering at-home beer consumption. The country’s population decline negatively affected mature categories like beer where there is limited growth potential per capita. On-trade beer volume sales witnessed only a marginal increase, but sales remain ... Read More

  • Vietnam Beer

    ... which impacted discretionary spending. With prices of energy and food continuing to rise, many consumers, especially those in the lower-income segment, opted to cut back on non-essentials in order to save money. Beer prices also ... Read More

  • Egypt Beer

    ... option for the average consumer, with prices typically ranging from between EGP35 and EGP65 for a 500ml bottle. This was particularly relevant towards the end of the review period, when consumer price inflation rose to ... Read More

  • Argentina Alcoholic Drinks

    ... environment cast a shadow of uncertainty over the country's economic trajectory, with projections indicating a contraction of the gross domestic product by 2.5%, as estimated by the International Monetary Fund. Moreover, alarming figures from INDEC, ... Read More

  • Bulgaria Alcoholic Drinks

    ... this had little impact on retail prices, which continued to rise in some cases. Most producers found it necessary to increase prices as they had tried not to in 2022, so as to remain relevant ... Read More

  • The Czech Republic Beer

    ... environment in 2023. The on trade has largely suffered from these factors, since it is more expensive to dine out in the Czech Republic. Consequently, the frequency of visits to on-trade channels lowered and venues ... Read More

  • Finland Alcoholic Drinks

    ... personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are more affordable. Cross-border trade took a hit during the pandemic, when “booze cruises” to the Baltic states were temporarily put on ... Read More

  • Spain Beer

    ... unit prices rather than a significant increase in demand. Despite an almost complete recovery in domestic and inbound tourist numbers in Spain sales of beer through the on-trade remained below pre-pandemic levels in volume terms. ... Read More

  • Spain Alcoholic Drinks

    ... did see a full recovery in total current value terms. After two consecutive years of strong inflation, consumer purchasing power continued to decrease in 2023, whilst the price of alcoholic drinks continued to rise sharply. ... Read More

  • 2024 Global: Fermenters Market - Innovative Markets Forecast (2030) report

    ... 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression analysis in ... Read More

  • South Korea Beer

    ... 2023, beer in South Korea experienced stagnation, with declines seen across various categories, particularly craft and imported beers. High on-trade inflation, a slight reversal of off-trade gains, and swiftly changing alcohol trends presented substantial challenges. ... Read More

  • The Philippines Alcoholic Drinks

    ... on consumer spending. Indeed, the country finished with year with a GDP growth rate of 5.6%, which exceeded that of other major Asian economies, including China, Vietnam and Malaysia. Euromonitor International's Alcoholic Drinks in Philippines ... Read More

  • France Alcoholic Drinks

    ... of elevated inflation, which made consumers more cautious in their spending, and a normalisation effect after the easing of COVID-19 restrictions in the latter half of 2021, leading to increased social events across 2022 and ... Read More

  • South Korea Alcoholic Drinks

    ... by significant consumer cost burden due to inflation. This economic pressure curtailed the anticipated recovery of the on-trade channel, minimising growth and contributing to a challenging year overall for alcoholic drinks. Meanwhile, despite seeing another ... Read More

  • Algeria Alcoholic Drinks

    ... in total value terms compared to total volume terms. The ongoing economic crisis resulted in reduced consumer spending power. Consequently, many consumers became increasingly price sensitive, opting for cheaper economy brands or turning to the ... Read More

  • Algeria Beer

    ... natural population growth. Domestic mid-priced lager beers continued to dominate the market, offering the best value for money, which appeals significantly to Algerian drinkers. The economic downturn, however, had a noticeable impact on consumption patterns. ... Read More

  • Saudi Arabia Beer

    ... due to the strict laws prohibiting the consumption of alcoholic drinks in Saudi Arabia, due to the majority Muslim population and local stringent laws and customs. Indeed, Saudi Arabia is one of the top ten ... Read More

  • The Philippines Beer

    ... The revitalisation of on-trade spending also emerged as a key driver of demand, as consumers returned to pre-pandemic patterns of behaviour, including socialising in bars and restaurants with family, colleagues and groups of friends. Euromonitor ... Read More

  • France Beer

    ... to the impact of high inflation and rising production costs rather than an increase in demand. Price increases were particularly significant in premium beer categories, including dark beer, craft beer, flavoured beer and even no/low ... Read More

  • China Beer

    ... However, total volume sales were still short of the 2019 figure in 2023, reaching 93-94% of the volume sales of that year. The consumer trend of “drink less but better”, and growing health consciousness led ... Read More

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