Beer Market Research Reports & Industry Analysis
The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.
The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.
Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.
Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.
Beer Industry Research & Market Reports
-
Georgia Beer
... in domestic production and a rise in imports. The Horeca (Hotel/Restaurant/Café) sector experienced faster growth than the off-trade sector, a trend largely attributed to the influx of tourists and locals spending more time outside their ... Read More
-
South Africa Alcoholic Drinks
... a result, alcoholic drinks manufacturers experienced increased transport, fuel and production costs. Additionally, South Africa continued to experience high unemployment levels, reducing overall disposable incomes of the adult population. Inflation levels during this period influenced ... Read More
-
Paraguay Alcoholic Drinks
... of pent-up demand as well as the return of tourism. Consumers craved sophistication, which pushed demand towards higher-priced options such as craft beer, fine wine and premium spirits. However, sales were impacted by inflation and ... Read More
-
Greece Alcoholic Drinks
... in a number of categories, influenced by the reopening of the market (easing and lifting of Coronavirus (COVID-19) measures) and a channel shift to foodservice. Moreover, dramatic hikes in food prices and most household essentials ... Read More
-
Georgia Alcoholic Drinks
... inflation and a stable exchange rate contributed to the prevention of significant price growth in alcoholic drinks. Euromonitor International's Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the ... Read More
-
Belgium Alcoholic Drinks
... pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the ... Read More
-
Belgium Beer
... economic headwinds, the category offered resilience through intense promotional activity, led by major players like Anheuser-Busch InBev and Brouwerijenin Alken Maes in lager. Within beer, there remained a strong focus on out-of-pocket expenditure. This was ... Read More
-
Italy Alcoholic Drinks
... year. Consumers became more conservative with their spending, driven also by a trend towards healthier lifestyles. However, it should be noted that, despite the fall seen during the year, off-trade volume sales remained higher in ... Read More
-
Hungary Beer
... beer market experienced a decline at the total level. Economy segments, in particular, experienced losses as their core customers, who are the most price sensitive, grappled with reduced financial resources. The income of these customers ... Read More
-
Denmark Beer
... beer rather than bulk in volume. The consumption of domestic mid-priced lager is rather high and the market is mature. The decline is a result of this bulk volume becoming lower. The areas with highest ... Read More
-
Switzerland Alcoholic Drinks
... strongly at the end of the review period. This was due to several factors impacting consumption behaviour and overall sales. For example, amid still relatively high inflation, the rise in demand in the on-trade channel ... Read More
-
Egypt Alcoholic Drinks
... toll on manufacturing costs. Within this challenging context, leading player Al Ahram Beverages Co (ABC) did its best to protect the industry by launching new products and investing in digital marketing initiatives, as well sponsoring ... Read More
-
Switzerland Beer
... non/low alcohol drinks, including non-alcoholic beer, or reduced their alcohol consumption altogether. Cost-of-living increases additionally drove consumers to cut down on non-essential expenditure, which alcohol usually falls under and is, therefore, negatively impacted by economising ... Read More
-
Vietnam Alcoholic Drinks
... to the elevated rate of inflation, which impacted household spending. With prices continuing to rise, many consumers, especially those in the lower-income segment, opted to cut back on non-essentials in order to save money. Growth ... Read More
-
Colombia Alcoholic Drinks
... the end of the pandemic, high inflation impacted household budgets and Colombians curbed visits to restaurants and bars. When locals went out, consumption of alcoholic drinks was also reduced. Thus, on-trade volume sales fell into ... Read More
-
Canada Alcoholic Drinks
... beverage consumption. This decline is largely driven by evolving consumer perceptions and behaviours surrounding alcohol, with health concerns taking centre stage. Manufacturers are responding to this shift by prioritising innovation in non-alcoholic product lines. Euromonitor ... Read More
-
Finland Beer
... and Lativia, where unit prices are more affordable. Cross-border trade took a hit during the pandemic, when “booze cruises” to the Baltic states were temporarily put on hold. With the COVID-19 situation having been normalised, ... Read More
-
Poland Beer
... focus on basic necessities and therefore they were forced to reduce their spending on discretionary items such as beer. Regular articles in the media about the harmful effects of drinking beer also had a negative ... Read More
-
Bosnia and Herzegovina Beer
... area faced a decline in overall demand, particularly evident in the area of imported lager, a substantial volume contributor. This decline, exacerbated by rising beer prices, placed considerable strain on domestic breweries, struggling to maintain ... Read More
-
Canada Beer
... older generations. The category faced stiff competition from other alcoholic beverages such as spirits and ready-to-drink (RTD) cocktails, compounded by a lack of innovation within the beer industry. Another significant factor was the wetter-than-usual summer, ... Read More
-
Iraq Alcoholic Drinks
... growth is being seen as the alcohol ban is not enforced there. With the entire supply chain controlled by entities close to the Iraqi government with political and militia influence, consumers face numerous issues, including ... Read More
-
Bosnia and Herzegovina Alcoholic Drinks
... affecting the country contributed to the reduction of the potential consumer base, thus limiting growth potential across all alcoholic drinks categories. Consequently, in 2023, alcoholic drinks witnessed a moderate total volume decline, which managed to ... Read More
-
Hungary Alcoholic Drinks
... they used to be. This was paralleled by the large pent-up demand for tourism/travel and leisure activities, which also directly impacted the market for alcoholic beverages. Euromonitor International's Alcoholic Drinks in Hungary report offers a ... Read More
-
Poland Alcoholic Drinks
... was the result of a significant increase in the prices of alcoholic drinks resulting from both an increase in production and distribution costs, as well as another increase in excise duty. Production costs, raw materials, ... Read More
-
Italy Beer
... demand for beer in the off-trade declined in 2022. However, this was mostly due to channel shifts, as consumer spending in 2022 moved towards the on-trade. In 2023, though, demand for beer in both the ... Read More
Research Assistance
