Beer Market Research Reports & Industry Analysis
The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.
The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.
Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.
Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.
Beer Industry Research & Market Reports
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Colombia Alcoholic Drinks
... the end of the pandemic, high inflation impacted household budgets and Colombians curbed visits to restaurants and bars. When locals went out, consumption of alcoholic drinks was also reduced. Thus, on-trade volume sales fell into ... Read More
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Canada Alcoholic Drinks
... beverage consumption. This decline is largely driven by evolving consumer perceptions and behaviours surrounding alcohol, with health concerns taking centre stage. Manufacturers are responding to this shift by prioritising innovation in non-alcoholic product lines. Euromonitor ... Read More
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Finland Beer
... and Lativia, where unit prices are more affordable. Cross-border trade took a hit during the pandemic, when “booze cruises” to the Baltic states were temporarily put on hold. With the COVID-19 situation having been normalised, ... Read More
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Poland Beer
... focus on basic necessities and therefore they were forced to reduce their spending on discretionary items such as beer. Regular articles in the media about the harmful effects of drinking beer also had a negative ... Read More
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Bosnia and Herzegovina Beer
... area faced a decline in overall demand, particularly evident in the area of imported lager, a substantial volume contributor. This decline, exacerbated by rising beer prices, placed considerable strain on domestic breweries, struggling to maintain ... Read More
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Canada Beer
... older generations. The category faced stiff competition from other alcoholic beverages such as spirits and ready-to-drink (RTD) cocktails, compounded by a lack of innovation within the beer industry. Another significant factor was the wetter-than-usual summer, ... Read More
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Iraq Alcoholic Drinks
... growth is being seen as the alcohol ban is not enforced there. With the entire supply chain controlled by entities close to the Iraqi government with political and militia influence, consumers face numerous issues, including ... Read More
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Bosnia and Herzegovina Alcoholic Drinks
... affecting the country contributed to the reduction of the potential consumer base, thus limiting growth potential across all alcoholic drinks categories. Consequently, in 2023, alcoholic drinks witnessed a moderate total volume decline, which managed to ... Read More
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Hungary Alcoholic Drinks
... they used to be. This was paralleled by the large pent-up demand for tourism/travel and leisure activities, which also directly impacted the market for alcoholic beverages. Euromonitor International's Alcoholic Drinks in Hungary report offers a ... Read More
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Poland Alcoholic Drinks
... was the result of a significant increase in the prices of alcoholic drinks resulting from both an increase in production and distribution costs, as well as another increase in excise duty. Production costs, raw materials, ... Read More
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Italy Beer
... demand for beer in the off-trade declined in 2022. However, this was mostly due to channel shifts, as consumer spending in 2022 moved towards the on-trade. In 2023, though, demand for beer in both the ... Read More
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Argentina Beer
... both companies and individuals. For companies, the rising costs necessitated an increase in product prices to maintain profitability amidst higher production and service expenses. Consequently, many companies had to raise beer prices, making them less ... Read More
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Colombia Beer
... a notable slowdown in volume growth. Furthermore, growth was driven by off-trade sales in retail channels, while beer consumption declined in the on-trade. The contraction in on-trade sales can be explained by the reduction in ... Read More
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Denmark Alcoholic Drinks
... while non-grape wine, brandy, cognac, and cider witnessed decline. In the spirits area, premium spirits faced challenges due to economic uncertainties, whereas well-established standard brands saw heightened demand. Despite lower unit prices per litre in ... Read More
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Angola Alcoholic Drinks
... affordability. Spirits is also poised for significant value growth, driven by a new tax decree. This decree mandates tax stamps on alcoholic beverages above 15% volume, with non-compliance carrying financial penalties. Consequently, production costs have ... Read More
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The Czech Republic Alcoholic Drinks
... High inflation and the rising cost of living hindered consumer purchasing power, with many choosing to avoid drinking in the on-trade or drinking less on visits. The on-trade channel was hardest hit in volume terms ... Read More
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Bulgaria Beer
... thus lowering at-home beer consumption. The country’s population decline negatively affected mature categories like beer where there is limited growth potential per capita. On-trade beer volume sales witnessed only a marginal increase, but sales remain ... Read More
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Vietnam Beer
... which impacted discretionary spending. With prices of energy and food continuing to rise, many consumers, especially those in the lower-income segment, opted to cut back on non-essentials in order to save money. Beer prices also ... Read More
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Egypt Beer
... option for the average consumer, with prices typically ranging from between EGP35 and EGP65 for a 500ml bottle. This was particularly relevant towards the end of the review period, when consumer price inflation rose to ... Read More
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Argentina Alcoholic Drinks
... environment cast a shadow of uncertainty over the country's economic trajectory, with projections indicating a contraction of the gross domestic product by 2.5%, as estimated by the International Monetary Fund. Moreover, alarming figures from INDEC, ... Read More
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Bulgaria Alcoholic Drinks
... this had little impact on retail prices, which continued to rise in some cases. Most producers found it necessary to increase prices as they had tried not to in 2022, so as to remain relevant ... Read More
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The Czech Republic Beer
... environment in 2023. The on trade has largely suffered from these factors, since it is more expensive to dine out in the Czech Republic. Consequently, the frequency of visits to on-trade channels lowered and venues ... Read More
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Finland Alcoholic Drinks
... personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are more affordable. Cross-border trade took a hit during the pandemic, when “booze cruises” to the Baltic states were temporarily put on ... Read More
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Spain Beer
... unit prices rather than a significant increase in demand. Despite an almost complete recovery in domestic and inbound tourist numbers in Spain sales of beer through the on-trade remained below pre-pandemic levels in volume terms. ... Read More
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Spain Alcoholic Drinks
... did see a full recovery in total current value terms. After two consecutive years of strong inflation, consumer purchasing power continued to decrease in 2023, whilst the price of alcoholic drinks continued to rise sharply. ... Read More
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