Beer Market Research Reports & Industry Analysis
The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.
The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.
Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.
Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.
Beer Industry Research & Market Reports
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Morocco Beer
... as it is considered cheaper. The dismantling of customs led to the entrance of several imported beers at affordable prices. Thriving tourism in Morocco boosted on-trade sales in 2023, with foreign tourists returning in the ... Read More
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Croatia Beer
... residents, experienced a decline due to escalating beer prices. Despite a drop in inflation rates, which remained high but fell to single digits, consumers faced challenges affording non-essential goods like beer. The persistent inflationary pressures ... Read More
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Kenya Beer
... consumers cutting back on consumption and shifting to cheaper alternatives due to the high price of beer. Spirits have gained popularity as they are considered more affordable and deliver greater value for money compared to ... Read More
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Romania Alcoholic Drinks
... rise in line with the stubbornly high inflation rate, exacerbated by high energy costs (gas and electricity) that put additional pressure on household budgets. Excise duty on alcoholic drinks began to rise in 2023 causing ... Read More
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Morocco Alcoholic Drinks
... impact with energy and raw material prices still elevated and Morocco facing a second year of high inflation in 2023. The high price of food and energy was felt by consumers with household consumption remaining ... Read More
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Kenya Alcoholic Drinks
... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More
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Croatia Alcoholic Drinks
... measures all but gone, the number of events spanning across small pubs and private homes, all the way to major events and concerts, increased drastically in the course of the year. Euromonitor International's Alcoholic Drinks ... Read More
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Estonia Alcoholic Drinks
... and Latvia returned to more typical levels, boosting sales. Despite excise tax remaining historically low, there is concern over the significant tax increases slated for 2024, which include hikes in VAT and excise taxes, potentially ... Read More
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Qatar Alcoholic Drinks
... hosted the FIFA World Cup. Nonetheless, wider distribution in both the on-trade and the off-trade, rising inbound tourism flows and more affluent Western expatriates among the local population all point towards a more favourable scenario ... Read More
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Estonia Beer
... the face of economic slowdown. Consumers were more cautious with their spending, reflecting broader economic challenges and a shift towards more mindful consumption patterns. Euromonitor International's Beer in Estonia report offers a comprehensive guide to ... Read More
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Chile Beer
... factors, chiefly revolving around robust price increases and a paucity of liquidity within the national economy. As the Chilean economy grappled with challenges such as inflationary pressures and economic uncertainty, many consumers found themselves constrained ... Read More
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Norway Beer
... sales of beer towards the end of the review period were the weak Norwegian krone amid high inflation and interest rates, which significantly affected consumer spending, and the impact of high awareness of health and ... Read More
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Norway Spirits
... cross-border trade with Sweden as society reopened following the restrictions on travel in the wake of the Coronavirus (COVID-19) crisis. In addition, there was a level of stabilisation following a big spike in off-trade volume ... Read More
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Chile Alcoholic Drinks
... these trends, it is essential to consider how economic constraints, such as inflation and liquidity issues, influenced consumer behaviour, and how these shifts affected different categories within the alcoholic drinks industry, including beer, wine, mocktails, ... Read More
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Norway Alcoholic Drinks
... Norwegian currency, high production, energy and transportation costs and higher prices. Demand was also affected by less favourable weather in summer 2023. As a result, total alcoholic drinks consumption fell, compared to 2022, although RTDs ... Read More
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Mexico Alcoholic Drinks
... Although this was the second consecutive year of economic growth above 3%, this increase was more moderate, since in 2021 and 2022, the Mexican economy reached rates of 6% and 4% respectively. The sector that ... Read More
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Pakistan Beer in Pakistan
... support to official sales. Euromonitor International's Beer in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing ... Read More
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Mexico Spirits
... movement, and off-trade sales declining. The national drinks tequila and mezcal, along with destilados de agave, play a central role at social events and celebrations, which are the primary consumption occasions, and therefore saw declines ... Read More
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Australia Spirits
... was impressive considering the tough economic conditions, with many local consumers grappling with high inflation and interest rates throughout the year. Off-trade spirits also performed strongly in 2023, a reflection of consumer interest in still ... Read More
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The United Arab Emirates Alcoholic Drinks
... by two factors. First, the arrival of expatriates from Russia, India, China, the UK and other countries continued, driven by the local market’s attractive lifestyle along with economical and political challenges in certain countries. Another ... Read More
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Australia Beer
... of premium lager has been in decline since 2021, as consumers struggle to grapple with high inflation and interest rates, leaving less money to spend on luxuries. Trading down to more affordable alternatives is a ... Read More
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Pakistan Alcoholic Drinks in Pakistan
... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More
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Australia Alcoholic Drinks
... Consumer spending remained rather conservative in 2023, as the cost of living was still high and stagnant wage growth left Australians with low disposable incomes to spend on luxuries. Despite these challenges, the alcoholic drinks ... Read More
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Pakistan Alcoholic Drinks
... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More
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Mexico Beer
... compared with previous years, which saw an upbeat rebound in sales after a period of confinement due to the COVID-19 pandemic. Also, high inflation on staple foods, and the difficulty of saving for low- and ... Read More
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