Beer Market Research Reports & Industry Analysis

Beer is the oldest and one of the most popular alcoholic beverages in the world. Beer is produced by the fermentation and brewing of malted barley, wheat and rice. The bitter flavor of beer comes from the plant and flower called hops. Today the beer industry is a global business with many multinational companies and thousands of smaller breweries.

The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.

The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.

Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.

Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.

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Beer Industry Research & Market Reports

  • Brazil Beer

    ... in 2023. There are a plethora of explanations as to why this happened in 2023, but include a gradual return to normal consumption patterns post-COVID-19, and competition from alcoholic drinks other than beer. Also, in ... Read More

  • Brazil Alcoholic Drinks

    ... were experienced across mid-priced lager, wine-based RTDs, wine, and certain spirits categories, such as whiskies and gin. These declines were influenced by rampant inflation, competition from other post-COVID-19 leisure activities, and a reversion to pre-pandemic ... Read More

  • 2024 Boston Beer First Half Operating and Financial Review - SWOT Analysis, Technological Know-How, M&A, Senior Management, Goals and Strategies in the Global Food and Beverage Industry

    ... Analysis Series, which includes assessments of more than 1,000 companies worldwide. The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs, including: Latest organizational ... Read More

  • Beer

    ... of 2.3% over the analysis period 2023-2030. Lager, one of the segments analyzed in the report, is expected to record a 2.7% CAGR and reach US$379.9 Billion by the end of the analysis period. Growth ... Read More

  • North America Beer Ingredients Market

    ... forecast period of 2024 to 2031. Market Segmentation: North America Beer Ingredients Market, By Ingredients (Malt and Malt Extracts, Hops, Yeast, Enzymes, Beer Adjuncts, and Others), Beer Type (Ale Beer, Lager Beer/Pilsner, Stout Beer, Porter ... Read More

  • Gluten-free Beverages

    ... at a CAGR of 6.9% over the analysis period 2023-2030. Gluten-free Carbonated Beverages, one of the segments analyzed in the report, is expected to record a 7.2% CAGR and reach US$2.1 Billion by the end ... Read More

  • Decoding Heineken’s YouTube Advertising Strategy ​

    ... and Heineken 0.0. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Visual Storytelling, Social Interaction, Cultural Inclusivity and Celebrity Endorsement. Moreover, the report examines the ... Read More

  • Europe Beer Ingredients Market

    ... of 2024 to 2031. Market Segmentation Europe Beer Ingredients Market, By Ingredients (Malt and Malt Extracts, Hops, Yeast, Enzymes, Beer Adjuncts, and Others), Beer Type (Ale Beer, Lager Beer/Pilsner, Stout Beer, Porter Beer, Wheat Beer, ... Read More

  • Middle East and Africa Beer Ingredients Market

    ... of 6.2% during the forecast period of 2024 to 2031. Market Segmentation Middle East and Africa Beer Ingredients Market, By Ingredients (Malt and Malt Extracts, Hops, Yeast, Enzymes, Beer Adjuncts, and Others), Beer Type (Ale ... Read More

  • Global Beer Ingredients Market

    ... of 2024 to 2031. Market Segmentation Global Beer Ingredients Market, By Ingredients (Malt and Malt Extracts, Hops, Yeast, Enzymes, Beer Adjuncts, and Others), Beer Type (Ale Beer, Lager Beer/Pilsner, Stout Beer, Porter Beer, Wheat Beer, ... Read More

  • Asia Pacific Beer Ingredients Market

    ... period of 2024 to 2031. Market Segmentation Asia-Pacific Beer Ingredients Market, By Ingredients (Malt and Malt Extracts, Hops, Yeast, Enzymes, Beer Adjuncts, and Others), Beer Type (Ale Beer, Lager Beer/Pilsner, Stout Beer, Porter Beer, Wheat ... Read More

  • North Macedonia Alcoholic Drinks

    ... most alcoholic drinks categories in 2023. Inflation remained stubbornly high although price increases were less pronounced in 2023 compared to the previous year. In some cases, prices of alcoholic drinks rose by double-digits causing local ... Read More

  • Myanmar Alcoholic Drinks

    ... stable regions. The off-trade channel is also expanding, particularly through alcohol specialist retailers and convenience stores, which has further supported growth. However, inflation and currency depreciation are posing challenges and inhibiting consumption rates. Despite these ... Read More

  • North Macedonia Beer

    ... all beer categories. The off-trade saw a slight improvement as some consumers shifted from the on-trade to consuming more beer at home. The declining population in North Macedonia is dampening overall demand leading to a ... Read More

  • Kazakhstan Alcoholic Drinks

    ... the local economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening. Euromonitor International's Alcoholic Drinks in ... Read More

  • Kazakhstan Beer

    ... impacting the economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening. In addition, in 2022, there ... Read More

  • Uzbekistan Alcoholic Drinks

    ... both vodka and beer experienced negative trends in consumption, with a decline in sales and production. Additionally, the presence of a growing grey market posed a significant challenge to the legal market for both beverages, ... Read More

  • Peru Beer

    ... decline in sales in total volume terms demand for beer remained more stable. Beer dominates sales of alcoholic drinks in Peru with it having the greatest distribution presence and the lowest average price per litre. ... Read More

  • Sri Lanka Alcoholic Drinks

    ... 94% market share, although it experienced a decline in overall sales. Increased beer prices and shifting consumer preferences have contributed to this downturn. Political and economic factors, including inflation and rising import duties, further disrupted ... Read More

  • Taiwan Alcoholic Drinks

    ... workforce insufficiency is a more significant issue, while increasing shipping costs are more concerning for imported brands. Aside from this, Taiwanese consumers remain highly price sensitive. Euromonitor International's Alcoholic Drinks in Taiwan report offers a ... Read More

  • Turkey Alcoholic Drinks

    ... to hit robust double-digit figures due to the significant price hikes seen in the recent review period. Euromonitor International's Alcoholic Drinks in Turkey report offers a comprehensive guide to the size and shape of the ... Read More

  • Dominican Republic Beer

    ... of the year, as the economy spluttered, and consumers cut down on beer consumption and particularly imported beer, due to its higher prices. However, volume sales picked up during the second half of the year, ... Read More

  • Uruguay Beer

    ... economic beer on the one hand and premium on the other, while the middle segments experienced a decline. This trend was driven by the rising cost of living, prompting lower socioeconomic households to opt for ... Read More

  • Kuwait Alcoholic Drinks

    ... sense of ethical satisfaction and peer approval. Brands taking political stances face significant business impacts due to boycotting trends. This is evident in on-trade channels like restaurants switching to local products, such as Saudi Arabia's ... Read More

  • Lithuania Beer

    ... and concerns regarding the economy. On-trade beer volumes started the year strong buoyed by the full recovery of consumers to public spaces and drinking outside the home, following the pandemic. However, the second half of ... Read More

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