Beer Market Research Reports & Industry Analysis

Beer is the oldest and one of the most popular alcoholic beverages in the world. Beer is produced by the fermentation and brewing of malted barley, wheat and rice. The bitter flavor of beer comes from the plant and flower called hops. Today the beer industry is a global business with many multinational companies and thousands of smaller breweries.

The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.

The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.

Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.

Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.

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Beer Industry Research & Market Reports

  • Turkey Alcoholic Drinks

    ... to hit robust double-digit figures due to the significant price hikes seen in the recent review period. Euromonitor International's Alcoholic Drinks in Turkey report offers a comprehensive guide to the size and shape of the ... Read More

  • Dominican Republic Beer

    ... of the year, as the economy spluttered, and consumers cut down on beer consumption and particularly imported beer, due to its higher prices. However, volume sales picked up during the second half of the year, ... Read More

  • Uruguay Beer

    ... economic beer on the one hand and premium on the other, while the middle segments experienced a decline. This trend was driven by the rising cost of living, prompting lower socioeconomic households to opt for ... Read More

  • Kuwait Alcoholic Drinks

    ... sense of ethical satisfaction and peer approval. Brands taking political stances face significant business impacts due to boycotting trends. This is evident in on-trade channels like restaurants switching to local products, such as Saudi Arabia's ... Read More

  • Lithuania Beer

    ... and concerns regarding the economy. On-trade beer volumes started the year strong buoyed by the full recovery of consumers to public spaces and drinking outside the home, following the pandemic. However, the second half of ... Read More

  • Uzbekistan Beer

    ... production is explained by the market emerging from the shadows, along with accelerated marketing efforts and the government's initiatives aimed at regulating and controlling alcohol sales more effectively. However, the increasing unit prices continued to ... Read More

  • Latvia Beer

    ... as spirits for mixing drinks. On-trade volume sales performed better as the channel continued its recovery from the harsh impact of the pandemic. On-trade establishments fully re-opened from March 2022 as COVID-19 pandemic restrictions were ... Read More

  • Turkey Beer

    ... in 2022, beer benefits from having lower prices compared to spirits, for example, thus helping to support baseline demand. The slower sales can also be attributed to an ongoing normalisation effect following the atypical spikes ... Read More

  • Tunisia Beer

    ... to substantial price increases across both on-trade and off-trade outlets, which have surpassed the average purchasing power of Tunisian consumers. The escalation in beer prices was further exacerbated by increased taxes on alcoholic beverages, placing ... Read More

  • Slovenia Beer

    ... trend is bolstered by a growing cocktail culture that has led to a decreased demand for beer and wine. In response to health consciousness, non/low alcohol beer emerged as the fastest-growing category within beer. The ... Read More

  • Dominican Republic Alcoholic Drinks

    ... second half of the year, as the economy picked up. Euromonitor International's Alcoholic Drinks in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Slovenia Alcoholic Drinks

    ... drinks for a more sophisticated experience. Within the spirits category, gin and rum experienced the fastest growth due to this premiumisation. Gin became the most popular spirit in Slovenia, with a rising number of local ... Read More

  • Uruguay Alcoholic Drinks

    ... GDP grew and overall consumption remained stable. Inflation, which initially showed similar trends to 2022 in the early months, managed to decrease in the second half, concluding the year with a 5% increase according to ... Read More

  • Tunisia Alcoholic Drinks

    ... diminishing purchasing power of local consumers and the impact of inflation. Rising prices placed strains on consumers' budgets, resulting in decreased affordability and dampened demand for alcoholic beverages. Beer, wine, and spirits, traditionally pillars of ... Read More

  • Lithuania Alcoholic Drinks

    ... out of boredom and general anxiety. The year started very well, especially in horeca outlets where a good summer provided a further boost to sales. Thereafter, consumers began to rein in expenditure on alcoholic drinks ... Read More

  • Peru Alcoholic Drinks

    ... in their spending when it came to alcoholic drinks, with the most affected categories being spirits and wine. On the other hand, higher temperatures, in addition to lower prices, helped to sustain demand for beer, ... Read More

  • Latvia Alcoholic Drinks

    ... putting upward pressure on players to increase price. Added to this, products with a higher alcohol level such as spirits were subject to increased excise tax. Healthier lifestyles are driving consumers towards lighter and lower ... Read More

  • Taiwan Beer

    ... year of the review period in current value terms. Inflationary pressure and shipping and logistics issues resulting from the import and transportation processes also significantly impacted the category. For local brands, workforce insufficiency is a ... Read More

  • Laos Alcoholic Drinks

    ... a large proportion of the population has continued to purchase beer despite the rising prices. The impact of tourism on alcohol sales remains uncertain due to a lack of specific data, though increased tourist arrivals ... Read More

  • Slovakia Alcoholic Drinks

    ... sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or ... Read More

  • Ethiopia Alcoholic Drinks

    ... breweries have hiked wholesale beer prices by three times as much as seen in previous years. This inflationary trend, compounded by political unrest in Ethiopia, has hindered alcohol consumption levels in 2023, reflecting broader economic ... Read More

  • Slovakia Beer

    ... consumer purchasing power. While beer benefited from more a favourable regulatory environment than spirits, which saw an increase in excise duty during the year, demand for the former was curtailed by unseasonably cold temperatures during ... Read More

  • Côte d'Ivoire Alcoholic Drinks

    ... products expands. Official retail sales face competition from informally distributed traditional options, with low-income consumers preferring such options. Among more affluent consumers, a more sophisticated and discerning attitude towards wine, spirits and beer is emerging, ... Read More

  • Ghana Alcoholic Drinks

    ... compared to 2022. Despite this, volume growth has remained positive, though at reduced levels. Both on-trade and off-trade channels have experienced lower growth rates. Stout emerged as a robust performer within the beer category, while ... Read More

  • Jordan Alcoholic Drinks

    ... been an increasing decline in tourists, which naturally impacts overall sales. Likewise, off-trade volume fell due to reduced purchasing power and rising interest rates. Meanwhile, negative demand in the last quarter has further decreased both ... Read More

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