The Value of RWE to Commercial Teams
RWE can deliver commercial value across a product’s lifecycle from informing research and identifying medical need to the effective deployment of sales forces and commercial strategy refinement. So how can RWE be used to prove value and secure regulatory approval? In what ways can RWE inform patient segmentation? What role can RWE play in post-marketing surveillance and product enhancement? In this report, industry experts reveal how RWE can transform commercial practice, the key areas for action and the challenges that commercial teams will face.
Companies
Roche, Sanofi, Janssen, Flatiron Health, Komodo Health, GetReal Institute
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- Research methodology and objectives
- Key insights summary
- Issues and insights
- Identifying the commercial value of RWE
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- Redefining the role of commercial teams
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- Partnering and acquiring for RWE commercial value
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- Convincing stakeholders with RWE
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- Next-generation RWE
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- Overcoming RWE challenges
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- Untapped RWE opportunities
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- Supporting quotes
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