Trends in HCP Engagement (2023)
Exploring the engagement strategies that are driving successful HCP interactions
To what degree has the re-emergence of face-to-face HCP engagement impacted pandemic-driven virtual/remote strategies? How will marketing budget allocations shift from HCPs to other stakeholder groups such as payers and patients? What emphasis will be placed on personalised content marketing? What role will AI/ML play in better understanding HCPs preferences? In this comprehensive survey report, 100 pharma industry marketing professionals reveal the HCP engagement strategies that are delivering success.
- Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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