Tomorrow’s MSLs

Tomorrow’s MSLs


Explore the evolving role of MSLs in the dynamic landscape of healthcare and pharmaceuticals

Discover the future of Medical Science Liaisons (MSLs) in our latest report, Tomorrow's MSLs. This report delves into the evolving role of MSLs within the pharmaceutical industry, highlighting their increasing importance as treatments become more complex and healthcare systems undergo reform. It explores the future skills MSLs will need, the balance between virtual and in-person interactions, the potential emergence of new MSL roles, and the impact of AI and Gen Z on the profession.

Insights from experts outline how MSLs can continue to be key connectors between pharma companies and healthcare professionals, emphasising the need for enhanced training, stakeholder engagement, and the utilisation of technology to optimise their role in improving patient outcomes.

Companies

IQVIA, Agenus, ZS Associates, BioAtla


Subject synopsis
Research methodology and objectives
Key insights summary
Issues and insights
Evolution in the MSL role
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Need for new skills
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Engaging with more external stakeholders
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Re-balancing virtual and in-person engagement
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Virtual MSLs
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Hybrid MSLs
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Embracing AI
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Optimisation of insight generation
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Building inclusion and equity
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Greater demonstration of MSL impact
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