The Role of Medical Affairs in Integrated Evidence Planning
Efficient integrated evidence planning would better prepare pharma to navigate market access challenges. What’s not to like? But traditional siloed working structures are deeply embedded in many companies. Can pharma really create truly cross-functional interdisciplinary teams to deliver integrated evidence planning solutions and why might Medical Affairs be the department to lead on this critical development? In this report US experts reveal why they propose a leadership role for Medical Affairs in this strategically vital work.
Companies
McKinsey & Co, Blue Matter, Lumanity, Syneos Health, Zipher Medical Affairs, ZS Associates
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- From multiple evidence generation plans to an integrated evidence generation plan
- Issue summary
- Questions
- Key insights
- Supporting quotes
- The right time to start an integrated evidence generation plan
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Medical Affairs is well placed to lead on integrated evidence generation planning
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Inputs into the integrated evidence generation plan
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Benefits to Medical Affairs from adopting an integrated evidence generation plan
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Challenges to Medical Affairs from adopting an integrated evidence generation plan
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Importance of medical leadership
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Guidelines for Medical Affairs for integrated evidence generation planning
- Issue summary
- Questions
- Key insights
- Supporting quotes
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook