Redesigning digital health go-to-market models to align with drug commercialisation models
Redefining Market Strategies: Digital Health Meets Pharma
Discover how aligning digital health go-to-market (GTM) models with traditional drug commercialisation strategies can revolutionise market success. Our latest report, Redesigning digital health go-to-market models to align with drug commercialisation models, explores the strategic integration of digital health and pharmaceutical commercialisation, covering market segmentation, value demonstration, regulatory strategy, pricing, reimbursement, and more
Insights from leading industry experts highlight the challenges and solutions of a commercial redesign, offering a roadmap for enhanced market success and stakeholder engagement.
Companies
GSK, AstraZeneca, Sanofi, Pfizer, Biogen, Johnson & Johnson Innovative Medicine, Merck Group, LucidQuest, Wavestone, Evinova
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- The value of aligning digital health GTM models with drug commercialisation models
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Market segmentation
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Value-shaping and demonstration
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Regulatory strategy
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Pricing and reimbursement
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- A unified sales force
- Issue summary
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- Key insights
- Supporting quotes
- Intelligence exhibits
- External stakeholder engagement
- Issue summary
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- Key insights
- Supporting quotes
- Post-launch surveillance
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Challenges and solutions to a commercial redesign
- Issue summary
- Questions
- Key insights
- Supporting quotes
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