Real World Evidence: The Role of Medical Affairs
Real-world evidence (RWE) studies can build compelling proof of a product’s value that is increasingly influential on regulators, payers, physicians and patients. So how can medical affairs teams respond to growing demand? How can RWE be used to shape clinical decision making? What RWE will influence payer decision-making? How can data validation/integration challenges be overcome? In this report medical affairs experts examine the contribution that RWE makes to the value story for new drugs and the factors that are critical for developing successful RWE strategies.
- Subject synopsis
- Research methodology and objectives
- Methodology
- Experts interviewed
- Objectives
- Key insights summary
- Issues and insights
- Evolving importance of RWE for medical affairs
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Role of RWE across a product’s lifecycle
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Validity of RWE sources
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Stakeholder engagement through RWE for enhancing product value
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- RWE in promoting engagement with external stakeholders
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Dissemination of RWE by medical affairs
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Digitalisation of RWE
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Future impact of RWE-driven industry on medical affairs team structure
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Drivers in the evolution of RWE
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Challenges being placed on medical affairs in relation to RWE studies
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
- Advice to companies for building RWE-focused medical affairs strategy
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
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