Pharma’s Journey from Multichannel Marketing to Omnichannel Engagement
When it comes to digital interactions, today’s consumers are demanding, and pharma needs to provide personalised messaging that meets individual needs.
Established multichannel marketing (MCM) approaches are no longer fit for purpose, so how can pharma deliver a consistent omnichannel experience to drive customer satisfaction and brand trust?
What are the challenges of moving from an MCM to an omnichannel approach?
What KPIs are effective in measuring omnichannel campaigns?
Companies
Novartis, Sanofi, Google, Amazon, Sandoz, ADVANZ Pharma
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- Key drivers of pharma’s journey from MCM to omnichannel engagement
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- Key insights
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- Primary challenges facing pharma in adopting an omnichannel approach
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- Key insights
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- Shifting from a siloed approach to the seamless integration of customer interactions
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- Key insights
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- Revolution vs. evolution
- Issue summary
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- Key insights
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- Determining and improving vital key performance indicators (KPIs)
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- Opportunities arising from the shift to omnichannel engagement
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- AI and the future of omnichannel marketing in pharma
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- Issue summary
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