Opportunities for AI to Elevate Medical Information Strategy
The drive for medical affairs to personalise content for health care practitioners (HCPs) could be enabled by AI, but just how far can AI be used? Our latest report, Opportunities for AI to Elevate Medical Information Strategy, delves into the current adoption, opportunities, and challenges of AI tools in medical information strategy. Gain expert insights on the value AI adds, the support needed for its implementation, and metrics to measure its impact. Discover how generative AI is revolutionising medical affairs by enhancing content generation and personalising HCP engagement.
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- Research methodology and objectives
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- The potential of generative AI
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- Supporting demand-led medical information
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- Tools for medical affairs
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- Supporting medical affairs to adopt AI
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- Managing risks of generative AI
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- Measuring impact
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