Medical Communications: Moving From Push To Pull
How pull communications can drive better HCP engagement outcomes
In a data-driven world, HCPs want to access relevant medical information at the time of their choosing on a platform of their choice. Traditional communications such as conferences and email are no longer the engagement panacea they once were. So, how can pharma strike the right balance between push and pull communications? What can be learned from other sectors? What does an effective pull engagement strategy look like? In this report, Medical Affairs experts explore the new and practical approaches that underpin a successful medical communications program.
Companies
Pfizer, Biogen, Amazon, Netflix, Blue Matter, OpenAI, Accenture, Uber
- Subject synopsis
- Research methodology and objectives
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- Issues and insights
- Shift from push to pull
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- A pull mindset
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- Leadership required to deliver pull communications
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- New capabilities in Medical Affairs
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- Making it easy for HCPs
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- Learn from others
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- Journey from push to pull
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- Key insights
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