Medical Affairs’ Role in Breaking Down Silos in Pharma
Breaking down silos: strategies for medical affairs professionals
Commercial, R&D, market access and patient engagement silos arising from specialisation or for specific purposes may deliver locally but might not be aligned to an organisation’s overall strategy and vision. Medical Affairs (MA) are uniquely placed to lead on breaking down silos but what organisational structural changes are required and what skills do MA professionals need to drive cross-functional and collaborative working? In this report experts explore the challenges MA professionals face and identify practical approaches for success.
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- Role of medical affairs in breaking down internal and external silos
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- Stakeholder engagement and the unique position of medical affairs
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- Skills required by medical affairs to break down silos
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- Key insights
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- Role of data in breaking down silos
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- Key insights
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- Role of medical affairs in breaking down silos in R&D
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- Key insights
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- Role of medical affairs in breaking down silos in commercial
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- Role of medical affairs in breaking down silos in market access
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- Key insights
- Supporting quotes
- Intelligence exhibits
- Role of medical affairs in breaking down silos in patient engagement
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- Key insights
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- Challenges for medical affairs in breaking down silos
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- Intelligence exhibits
- Advice for effective breaking down of silos
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- Key insights
- Supporting quotes
- Intelligence exhibits
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