The MSL Technology Survey
The expansion of COVID-19-driven digital communications is now firmly entrenched in MSL workflows and looks set to continue. Whether its KOL profiling and engagement or the increasing use of virtual advisory boards, digital technology is enabling faster and smarter MSL/KOL interactions. So, which are the technologies and channels MSL professionals say are delivering value? To benchmark your MSL operation against peers, turn to this report, in which 82 US/European MSL professionals reveal the engagement strategies and digital tools that are improving their working practices.
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