Leveraging RWD and RWE to drive marketing effectiveness
How to drive marketing effectiveness gains with real-world data and evidence
The ability of real-world data and evidence (RWD/E) to demonstrate the value and utility of a drug is becoming increasingly influential in stakeholder decision-making. But how effectively are you using RWD/E to drive the effectiveness of your marketing? How can RWD/E demonstrate a drug’s long-term effectiveness and encourage physicians to prescribe it? What RWD/E will inform HTAs, payers and regulators? In an increasingly crowded market, how can RWD/E help with product differentiation? This report provides insights for harnessing the commercial power of RWE/D
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- Leveraging RWD/E for improved marketing effectiveness with payers
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- Leveraging RWD/E for improved marketing effectiveness with HCPs
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- Key insights
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- Harnessing patient input to increase RWD/E marketing effectiveness
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- Key insights
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- Maintaining market access through long-term RWD/E generation
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- RWD-driven marketing challenges
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- Future opportunities
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