Innovations in medication adherence
New thinking on how pharma can help drive better patient medication adherence
Non-adherence to medication is bad news—and it’s proving a tough nut to crack. For pharma, it can mean a loss of revenue, negative perceptions about the real-world efficacy of a drug and even undermine the prospects of products conditionally approved based on real-world outcomes. So, what role can pharma play in really changing patient behaviour? How is digital innovation and data analytics driving new approaches and improving outcomes? In this report, experts explore the technologies shaping patient support programme development.
Companies
Otsuka Pharmaceutical, Oracle
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- The impact of medication non-adherence
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- Addressing medication non-adherence
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- Advances in medication adherence programmes and technologies
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- The future role of technology and data in medication adherence
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- Intelligence exhibit
- Ensuring successful innovation in medication adherence
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- Key insights
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- Further Reading
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