Harnessing the Power of Generative AI to Improve the Customer Experience
Few technological innovations have generated such excitement and controversy as generative AI.
Advocates claim that its ability to generate high-quality text and images can revolutionise stakeholder engagement, but what of the potential liabilities arising from any false information it generates?
So, amidst the hype, how can marketers move forward safely, and where can generative AI make a difference?
Companies
Sanofi, Amazon, Apple, Microsoft, Veeva, OpenAI, Indegene, ameilia.ai, Axtria, Eularis, Medical Data Vision, P360
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- How can generative AI and similar technology tools help the biopharma industry better engage with HCPs?
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- Key insights
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- Intelligence exhibits
- What is the state of the art with respect to applying these tools in the commercial/marketing context?
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- Key insights
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- Intelligence exhibits
- What challenges does biopharma face when incorporating generative AI into its interactions with HCPs?
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- Key insights
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- What will the future look like?
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- Questions
- Key insights
- Supporting quotes
- Further Reading
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