Driving Excellence in MSL-KOL Engagement
How and where can virtual interactions improve MSL-KOL relationships?
COVID-driven online MSL-KOL interactions have become the new normal, and the impact on MSL working practice has been considerable. While face-to-face interactions remain valuable, MSLs and KOLs are finding novel ways to maintain their collaborations and exchange scientific information. So, as the sector continues to evolve, what are the pros and cons of virtual interactions? What does an ideal KOL roster look like? What training do MSLs need? What impact might AI have on MSL practice?
Companies
Microsoft, Johnson & Johnson, SpringWorks Therapeutics
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- The impact of COVID-19 on MSL engagement
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- Technology and training
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- Evolving KOL selection
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- The move to the online environment
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- Advantages and challenges of online interactions
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- Adding value within the hybrid model
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- The MSL schedule
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- Measuring the value in KOL interactions
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- The role of artificial intelligence
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- The future role of the MSL
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- Further Reading
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