Digital-first Sales Strategies: Why change is needed
Embracing the Digital Shift in Pharma Sales
Explore the transformation of pharma sales in our latest report, Digital-first sales strategies: Why change is needed. This analysis highlights the shift from traditional to digital strategies, emphasising the integration of AI and data analytics to enhance HCP engagement and streamline product launches. Insights from industry leaders reveal how these changes are crucial for adapting to the modern healthcare landscape and improving patient outcomes.
Companies
Google, Microsoft, Veeva, Salesforce
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- General and industry drivers in digital-first sales strategies
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- The importance of COVID-19 in the digital rollout and acceptance
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- Company drivers in digital-first sales strategies
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- Patient preference
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- Traditional sales strategies
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- Technology rollout and integration
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- Artificial intelligence and machine learning
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- Data analytics
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- Outcomes from digital-first strategies
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- Connecting with HCPs
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- Key insights
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- The future of a digitally empowered sales force
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- The role of artificial intelligence in future commercial strategies
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- Commercial pharma’s digital evolution and future
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- Further Reading
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