Data Driven CRM in Pharma: challenges and opportunities
How advanced CRM systems can transform customers experience and drive commercial success
Is your CRM system fit for today’s complex pharma market? Increasingly a positive experience is cited by customers as a determining factor for their purchasing decisions. Old, siloed marketing models will not work. Adopting a fully integrated data strategy that combines customer data with an intelligent picture of local and regional market variations is key to delivering successful personalised precision marketing. In this report experts examine the technologies and strategies that will deliver both revenue and customer satisfaction gains.
Companies
Google, Amazon, Apple, Salesforce, Meta, Zappos
- Subject synopsis
- Figure 1. Benefits of data-driven CRM
- Research methodology and objectives
- Key insights summary
- Issues and insights
- Enhancing customer engagement
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- Key insights
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- Enhancing sales and revenue
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- Key insights
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- Unlocking intelligent engagement metrics
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- Key insights
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- Acquiring data for data-driven CRM
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- Key insights
- Supporting quotes
- Intelligence exhibits
- Data management roadblocks
- Issue summary
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- Key insights
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- Partnering for data-driven CRM
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- CRM technology add-ons
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- Key insights
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- Intelligence exhibits
- Emerging opportunities and challenges in data-driven CRM
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- Key insights
- Supporting quotes
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