Communicating Value to External Stakeholders: Insights for Medical Affairs
Practical Medical Affairs strategies for proving value to patients, payers, HCPs and regulators
Stakeholders want evidence of value, but what is value? Medical Affairs teams are leveraging RWE and digital technology to define specific propositions that focus on the value a product will bring to KOLs, HCPs, patient advocacy groups, payers, and regulators. So, how can you measure value communication effectiveness? What role can AI play? Why is early engagement with HTAs, payers and patients critical? How can you build and align inter-departmental teams?
Companies
Novartis, Roche, Pfizer, Amazon, Microsoft, CapSys, Nesquik
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- Defining value
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- Key insights
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- Understanding the environments of different external stakeholders
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- Key insights
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- Leveraging RWE to communicate value
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- Key insights
- Supporting quotes
- Co-creating value
- Issue summary
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- Key insights
- Supporting quotes
- Intelligence exhibits
- Communicating innovation complexity
- Issue summary
- Questions
- Key insights
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- Intelligence exhibits
- The role of AI in communicating value
- Issue summary
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- Key insights
- Supporting quotes
- Digital platforms for value communications
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- Questions
- Key insights
- Supporting quotes
- Defining medical affairs’ training needs
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- Key insights
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- Stakeholder-specific approaches to communicating value
- Issue summary
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- Key insights
- Supporting quotes
- Intelligence exhibits
- Measuring value communication
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Intelligence exhibits
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