Commercial Workforce Excellence: Future training strategies and priorities
In the future, commercial teams will only achieve their sales objectives through intelligence-led engagement that meet the needs of customers. Personalised omnichannel engagement will dominate physician/HCP interaction. Understanding and flexibly responding to customers’ priorities will be critical. So, what sales and digital skills do staff need and what are the key training strategies pharma must put in place? In this report experts explore how pharma can train its commercial teams for success in a changing and challenging market.
Companies
Amgen, Pfizer, Bayer, IQVIA
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- Understanding and developing the customer journey
- Issue summary
- Questions
- Key insights
- Supporting quotes
- The customer interface is changing rapidly
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Engaging the learner in new ways
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Core commercial competencies
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Reshaping the commercial team
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Future training best practice
- Issue summary
- Questions
- Key insights
- Supporting quotes
- Further Reading
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