Building Trust Through Influencer Marketing
How to leverage the power of social media influencers to drive marketing gains
Cost-effective influencer marketing is becoming critical to pharma’s outreach strategy. It allows companies to extend their reach, build credibility, educate patients, and increase brand awareness. But how can this be achieved compliantly within the regulatory restrictions the industry works under? What factors determine the choice of influencers? What does an ideal influencer campaign look like?
Companies
Novartis, GSK, Pfizer, Genentech, X, Facebook, Instagram, Boehringer Ingelheim, Meta, Viiv Healthcare, TikTok, YouTube
- Subject synopsis
- Research methodology and objectives
- Key insights summary
- Issues and insights
- The decision to use influencers
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- Influencer choice and strategy
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- Channel choice and strategy
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- Intelligence exhibits
- Campaign impact
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- Key insights
- Supporting quotes
- Regulatory and ethical considerations
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- Key insights
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- Campaign challenges
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- The evolution of influencer marketing in pharma
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- Questions
- Key insights
- Supporting quotes
- Further Reading
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