Market Access Strategies for Prescription Digital Therapeutics
Prescription Digital Therapeutics: Overcoming barriers and achieving market access success
As the operating environment for prescription digital therapeutics (PDT) evolves, manufacturers who want success are challenged to up their market access game to win stakeholder support. The approach they take will shape their market access strategy. So, how can you get payers onside? What are the reimbursement challenges? Where will patients need support? How can you address physicians’ needs? What does an ideal PDT market access team look like? This report explores the challenges and solutions for PDT market access success.