Vegetable & Melon Farming

Vegetable & Melon Farming

Brief Excerpt from Industry Overview Chapter:

Companies in this industry produce vegetable and melon crops, seeds, and bedding plants. Major companies include US-based Bolthouse Farms, Chiquita, and Dole Food, along with Chaoda Modern Agriculture (based in Hong Kong), Fresh Del Monte Produce (Cayman Islands), and Mastronardi Produce (Canada).

COMPETITIVE LANDSCAPE

Demand is driven by population growth, consumer preferences, and government programs promoting fresh produce. The profitability of individual companies depends on maximizing crop yield and minimizing loss from disease, insects, or unfavorable weather. Large companies have advantages in diversified crop production and access to labor. Small companies can compete effectively by specializing.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major US products include tomatoes (about 25% of revenue), squash (about 20%), sweet corn (about 20%), cucumbers and pickles (about 15%), pumpkins (about 15%), and bell peppers (about 15%).