Talent & Modeling Agencies

Talent & Modeling Agencies

Brief Excerpt from Industry Overview Chapter:

Companies in this industry represent or manage creative and performing artists, athletes, entertainers, writers, models, and other public figures. Major companies include Creative Artists Agency (CAA), United Talent Agency (UTA), and William Morris Endeavor Entertainment (WME), all of which are based in the US.

COMPETITIVE LANDSCAPE

Demand is driven by spending on talent in the performing arts, sports, and advertising industries. The profitability of individual agencies depends on the success of agents' talent in winning auditions, leading to a steady stream of contracts. Large agencies have advantages in relationships with major studios, fashion designers, and cosmetic companies. Small agencies can compete successfully by specializing in a particular medium or location and developing niche customer relationships. The US industry is fragmented: the top 50 companies account for about 50% of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major services include other artistic and literary intellectual property protected by copyright (accounting for more than 30% of the industry revenue), followed by audiovisual performances produced under contract (more than 20%), and support services for production of audiovisual works (about 15%).