Special Effects & Other Video Post-Production Services

Special Effects & Other Video Post-Production Services

Brief Excerpt from Industry Overview Chapter:

Companies in this industry provide specialized motion picture or video post-production services, such as editing, film/tape transfers, subtitling, credits, closed captioning, animation and special effects. Major companies include Deluxe, and Disney's Industrial Light & Magic (all based in the US), as well as Animal Logic (Australia), Cinesite (the UK), Reliance MediaWorks (India), Sony Pictures Imageworks (Canada), and Technicolor Creative Studios (France).

COMPETITIVE LANDSCAPE

Demand is driven by the film and video industry, which depends on consumer spending and leisure time. The profitability of individual companies depends on creative and technical expertise, accurate bidding, and a steady volume of work. Large companies have advantages in breadth of services and timely delivery of complex projects. Small companies can compete effectively by providing specialized services and focusing on local markets and lower-cost projects.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major services include postproduction services for audiovisual works accounting for about 60% of the industry revenue. Other services include nonlinear editing, linear editing, visual effects, and captioning. In contrast to?special effects?(also known as practical effects), which are recorded by a camera and achieved through make-up, prosthetics, or other physical materials,?visual effects (VFX)?are completed in post-production, through digital manipulation via a computer.