Companies in this industry primarily sell casual, dress, and athletic shoes, including orthopedic shoes, from physical retail locations. Major companies include Caleres, DSW, Foot Locker, and Genesco (all based in the US), along with Deichmann Group (Germany). Some shoe manufacturers such as Nike, also have retail operations.
COMPETITIVE LANDSCAPE
New styles and personal income drive demand. The profitability of individual companies depends on effective merchandising and competitive pricing. Large companies have advantages in purchasing, distribution, and marketing. Small companies can compete effectively by stocking specialty products, providing superior customer service, or serving a local market. The US industry is concentrated: the top 50 companies account for about 80% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products sold by shoe stores include men's athletic footwear, accounting for about 25% of the industry revenue. This is followed by women's non-athletic footwear (about 20%) and women's athletic footwear (about 15%). Other products include children's athletic footwear and men's non-athletic footwear (both accounts for about 10%). Companies may specialize in men's, women's, children's, or athletic shoes. Many shoe retailers are family shoe stores, which offer merchandise for multiple targets.