Seasoning & Dressing Manufacturing

Seasoning & Dressing Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry make spices, dry gravy mixes, seasoning mixes, salad dressings, sauces, and natural extracts. Major companies include US-based Kraft Heinz and McCormick, along with Ajinomoto and Kikkoman (both headquartered in Japan), Givaudan (Switzerland), Kerry Group (Ireland), and Unilever (dually headquartered in the Netherlands and the UK).

COMPETITIVE LANDSCAPE

Demand is driven by consumer tastes and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing exotic sauces, sourcing and selling rare herbs, or formulating custom spice blends, extracts, and mixes. The US industry is concentrated: the top 50 companies account for about 70% of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include prepared sauces, which includes mustard, Worcestershire, soy, horseradish, and other sauces, accounting for about 20%, along with dry mix food preparations (20%). Other products include flavoring extracts (about 20%) and spoon-type salad dressing (about 10%).