Companies in this industry invest in residential properties to generate wealth, primarily through rental income and capital appreciation. Major companies include AvalonBay Communities, Equity Residential, and Essex Property Trust (all based in the US). Major companies outside the US include CapitaLand (Singapore), Kerry Properties and Sun Hung Kai Properties (both based in Hong Kong), LEG Immobilien (Germany), and Leopalace 21 (Japan).
COMPETITIVE LANDSCAPE
Demand is driven by the supply of investment capital and demand for rental property. The profitability of individual companies depends on property values and rental rates, which are tied to the general health of the economy. Large companies have advantages in financial resources, while small companies can compete effectively by developing expertise in local markets. The US industry is fragmented: the top 50 companies account for about 30% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major services include leasing units in multi-family buildings (apartments) which accounts for about 90% of revenue. Leasing of houses accounts for nearly 10%. Leasing companies might represent properties that they own themselves or properties that they lease and then sublease to tenants. Residential property investors may also buy, sell, and renovate existing properties, or develop and build new ones. Apartment leasing is the largest source of industry revenue.
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