Recreational Vehicle Parks

Recreational Vehicle Parks

Brief Excerpt from Industry Overview Chapter:

Companies in this industry operate facilities to accommodate campers using tents, travel trailers, and recreational vehicles (RVs). Major companies include Kampgrounds of America (KOA) and Thousand Trails (both based in the US), as well as Camping and Caravanning Club and Parkdean Resorts (both based In the UK), Discovery Holiday Parks (Australia), and Siblu (France).

COMPETITIVE LANDSCAPE

Demand is driven by personal income and tourist travel. The profitability of individual campgrounds depends on site occupancy rate and effective marketing. Large campgrounds have advantages in diversity of site offerings and amenities. Small campgrounds can compete effectively by marketing to their target demographic and by obtaining desirable locations. The US RV parks and campgrounds industry is fragmented: the 50 largest companies account for about 30% of industry revenue. Most RV park operators are privately held, single-location companies.

PRODUCTS, OPERATIONS & TECHNOLOGY

Campground rentals and other accommodations account for about 90% of industry revenue; other sources of revenue include sales of meals and beverages (2%) and household and personal goods (2%). RV parks also generate revenue by selling fuel, souvenirs, and vehicle parts and accessories.