Institutions in this industry provide primary and secondary classroom education not associated with public school systems. No major companies dominate the industry.
COMPETITIVE LANDSCAPE
Demand is driven by perceived inadequacies in the public school system as well as the desire for a specific curriculum or school culture. The success of an individual school depends largely on its reputation for quality. Large schools can offer a wider range of instruction and have some economies of scale. Small schools can be successful by providing instruction in a special field.
PRODUCTS, OPERATIONS & TECHNOLOGY
In the US, there were over 50 million students that attended elementary and secondary schools in fall 2021, with over 5 million students enrolled in private schools, according to the National Center for Education Statistics (NCES). Operations are similar to those at public schools: schools hire teachers, administrators, and support staff; buy educational and other materials; and buy or rent buildings and other space for classrooms and other student activities. Larger schools may operate food and sleeping facilities. Parents send their children to private schools because of the perception that they provide a better academic or moral education. Some private schools provide intensive instruction unavailable in regular public schools, such as in music or art. Schools have two types of costs: instruction (teachers, equipment, libraries) and support services (counseling, health services, activities, athletics, maintenance, administration, etc.).