Personal Computer Manufacturing
Brief Excerpt from Industry Overview Chapter:
Companies in this industry produce desktop and portable personal computers (PCs). Major companies include Acer, Apple, Asus, Dell, HP, and Lenovo.
COMPETITIVE LANDSCAPE
Demand in the PC market is driven by technological advances, disposable income in the consumer market, and corporate spending cycles. The profitability of individual companies depends on supply chain efficiency and ancillary products and services. Large companies have advantages in leveraging extensive marketing budgets and sales channels, securing component discounts, and manufacturing efficiencies. Small companies can compete by offering unique products or localized service and support. The US computer manufacturing industry is highly concentrated: the top 50 companies account for about 95% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
PCs come in a variety of shapes and sizes and may be customized for specific applications. As computer and communications technologies have advanced, the PC product category has diversified. Manufacturing of host computers (multiusers), account for more than 65% of the industry revenue. Manufacturing of large-scale computer systems account for about 16%, single user computers account for about 15%, while other computers account for about 5% of the industry revenue.
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Business Trends
- Industry Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Web Links and Acronyms
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