Companies in this industry manufacture office, school, and art supplies, excluding paper products. Major companies include ACCO Brands, AT Cross, Crayola, Dixon Ticonderoga, and Pentel (all based in the US), as well as Bic (France), PILOT (Japan), and Montblanc International, STAEDTLER Mars, and Faber-Castell (all based in Germany).
COMPETITIVE LANDSCAPE
Demand is driven by white-collar employment and educational enrollment levels, as well as the growth of small businesses and home offices. The profitability of individual companies depends on efficient operations and effective marketing. Larger manufacturers may benefit from strong relationships with larger retailers and better brand recognition. Smaller operators tend to compete through specialized products and superior craftsmanship. The US industry is highly concentrated: the 50 largest firms generate about 90% of sales.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include pens, mechanical pencils, and markets, as well as inked ribbons which both for about 20% of the industry's revenue. Other products include marking devices, chalks, crayons, modeling clay, and office supplies.