Multimedia, Graphics & Publishing Software

Multimedia, Graphics & Publishing Software

Brief Excerpt from Industry Overview Chapter:

Companies in this industry design and publish computer software for multimedia production, editing, and distribution; graphics and web design; and desktop and online publishing. Major companies include Adobe Systems, Autodesk, Avid Technology, and Tableau Software (all based in the US), as well as Corel (Canada), Cyberlink (Taiwan), Sketch BV (the Netherlands), and Wix (Israel).

COMPETITIVE LANDSCAPE

Demand is driven by corporate spending on publishing and graphic arts. The profitability of individual companies depends on technical expertise and successful marketing. Large companies have advantages in development, marketing, and distribution resources. Small software companies compete by focusing on niche applications or emerging technologies.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include published system software, which account for more than 40% of the industry revenue and is followed by operating systems software publishing (about 40%). Other products include operating systems software, general business productivity and home use applications, database management software publishing, cross-industry application software, and games software publishing.